Author: Content Curator

New users often find it difficult to add a Facebook pixel to their WordPress website mainly because they don’t know where to start. Facebook pixel helps you optimize your Facebook ad campaigns by gathering information about your visitors and then generating an audience that is more relevant to your business.

In simpler words, Facebook Pixel helps you target your ads better and get better click-through rates and conversion rates.

There are two ways you can add Facebook Pixel to your WordPress website, manually and through a Facebook pixel plugin.

In this article, I will take you through both the methods and show you how you can add a Facebook pixel to your WordPress website.

How to Add Facebook Plugin Manually

When you add a Facebook Pixel manually, you just copy the pixel code and paste it on the header of your WordPress website.

To get started with this method, you need to create a Facebook Pixel ID first. If you haven’t created one, you can do that from here.

Once you’re on this page, click on the Get Started button.

You will be asked to enter your name and website.

Click Continue and then click Man… Read More

You may offer high-end products with the lowest price on the web, but that doesn’t necessarily guarantee conversions or customer loyalty. There is a lot of competition out there, not just from Amazon but also smaller boutique sites that offer similar products.

Customer experience is what sets you apart. It is the sum of all interactions that a customer has with your business, including interactions before and after a sale. It can include how they research products on your site, how they complete their transaction, what happens when they receive their product, and so on.

Customer experience is one of the main factors that determine whether or not consumers will buy from your brand and become loyal customers.

In fact, a PwC survey found that 17% of U.S. consumers will walk away after just one bad experience. And 59% of U.S. consumers will walk away after several bad experiences even if they love the company or product.

This makes it crucial to set up a game plan to ensure that you deliver a positive and meaningful experience for your customers across every interaction. That’s why you need to have an effective strategy in place so you can take a more structured approach to enhancing customer experience.

In this post, you’ll discover six useful steps to create … Read More

Instagram is now a proper eCommerce platform with 25 million brand accounts and 80% of users following them. And against all ambitious goals to make leads, conversions and boost sales, content seems like something very casual.

Each day, everyone hears about the importance of content, but not many marketers and entrepreneurs take the relevance of its planning seriously. No matter what your goal is, Instagram content scheduling is a big deal.

How do I benefit from Instagram content scheduling?
You save time

Let’s start with the most obvious one. Digital agencies and other businesses that consider Instagram as a critical eCommerce space always have lots of content. And you know how challenging this is to publish content in bulk from a smartphone manually.

But when you schedule a handful of posts, it saves you a plethora of time. You don’t have to find hours to schedule a bunch of posts each day. You only need to spend your time planning the content; then forget about it and do something more meaningful.

You don’t have to be available when your audience is online

This is relevant when you and the lion’s share of your audience are in different tim… Read More

Setting up an efficient helpdesk system is a crucial aspect to success when running an eCommerce business. If you have a WordPress-WooCommerce online store, there are several options to help you integrate a helpdesk. When it comes to a helpdesk or support ticket plugin, the choice that you make is dependent on a lot of specific business requirements. In this article, we will discuss some of the important features to look for in WordPress helpdesk and support ticket plugins that will help improve customer experience. We will also explore the features of some of the best solutions.

Characteristics of a good WordPress Helpdesk solution

A good helpdesk solution should essentially help in better customer experience. You need to ensure that it offers a comprehensive set of features to help you provide exceptional customer experience. First, let us try and understand some of the advanced features of a superior WordPress helpdesk solution:

No restrictions in number of agents and tickets

When you check out some of the popular helpdesk solutions, you may see many of them have restrictions when it comes to the number of agents who can use it. This may not be a great feature when your business is going through a rapid  growth phase. Paying additional charges every time a new agent is added to the team may not be a great outcome for a small business. So, look for WordPress helpdesk and support solutions with no restrictions in terms of number of agents and ticket… Read More

Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content. #1: Encourage Instagram Engagement With Brand-Relevant Puzzles The typical image or video post on […]

The post 4 Creative Ways to Generate Organic Instagram Engagement appeared first on Social Media Marketing | Social Media Examiner.

… Read More