New users often find it difficult to add a Facebook pixel to their WordPress website mainly because they don’t know where to start. Facebook pixel helps you optimize your Facebook ad campaigns by gathering information about your visitors and then generating an audience that is more relevant to your business.
In simpler words, Facebook Pixel helps you target your ads better and get better click-through rates and conversion rates.
There are two ways you can add Facebook Pixel to your WordPress website, manually and through a Facebook pixel plugin.
In this article, I will take you through both the methods and show you how you can add a Facebook pixel to your WordPress website.
How to Add Facebook Plugin Manually
When you add a Facebook Pixel manually, you just copy the pixel code and paste it on the header of your WordPress website.
To get started with this method, you need to create a Facebook Pixel ID first. If you haven’t created one, you can do that from here.
Once you’re on this page, click on the Get Started button.
You will be asked to enter your name and website.
Click Continue and then click Man… Read More