The field of marketing is in constant flux, with marketers constantly analyzing emerging trends and data to determine optimal strategies. As a result, marketing studies only a year old can be outdated. Fortunately, a fresh crop of influencer marketing studies published in 2018 provide marketers with fresh insight that can positively impact their campaigns.1. Increasing Marketing Budgets
The vast majority of marketers are increasing their budgets in 2018. Only five percent of marketers report plans to decrease their investment in marketing, per Linqia’s State of Influencer Marketing 2018 study.
Budget increases in marketing have been a trend for the past several years, with more viable channels... Read More