Author: Content Curator

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology.

In this roundup, I am going to stay off the beaten path and suggest some tools that are not being featured in every other article.

Keyword research and content ideation tools
Content management and re-packaging tools
Semantic research tools
Search engine optimization tools
Content marketing tools
Analytics and conversion optimization tools
Content outreach tools
Competitive intelligence tools

The following content marketing tools deserve all the spotlight they can get as they are new, fresh and bring innovation into our marketing:

Keyword Research & Content Ideation Tools
1. Also Asked

A new tool by @thetafferboy, Also Asked, allows you to analyze Google’s “People Also Ask” results and how they relate to one another.

You may know that Google will generate more answers based on which question you chose to click. Also Asked will explore this connection by showing you visually how each level of questions is topically grouped with the next.

Social media and influencer marketing make a perfect combination. With over two billion daily active users, social platforms give just about anyone the opportunity to step up and start attracting followers with high-quality content.

According to one report, influencer marketing is projected to become a $10 billion industry by 2020. What does this tell you? Well, it obviously means that by grabbing only a small piece of this cake can earn you a small fortune.

But how do you become a social media power influencer? Do you know the best social platforms for influencer marketing campaigns? Keep reading if you are curious to find answers to these questions.

The top-performing social platforms for power influencers

New social networks emerge year after year and you can choose between dozens of alternatives. But some platforms prove to be more effective than others, so we want to highlight the five top-performing options for social media power influencers.

1. Instagram

Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers. Prepare Your Holiday Campaign Assets in Advance The holiday shopping season in the […]

The post How to Use Facebook Ads to Promote Limited-Time Offers appeared first on Social Media Marketing | Social Media Examiner.

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Posted by Joel.Mesherghi

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.

However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.

The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back.

We’ll go through the process of investigating why your app traffic declined, including:

Identifying potential external factors Identifying the type of keywords that dropped in visitsAnalyzing app user engagement metrics

And we’ll go through some ways to help you win traffic back including:

Spying on your competitorsOptimizing your store listingInvesting in localisation
Investigating why your app traffic declined
Step 1. Identify potential external factors

Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality.

Before you begin investigating a traffic drop further:

Talk to your point of contact and ask whether seasonality impacts their bu… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with […]

The post Facebook Lets Advertisers Control Where Ads Appear appeared first on Social Media Marketing | Social Media Examiner.

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