How to Use Instagram to Generate Organic Leads

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called […]

The post How to Use Instagram to Generate Organic Leads appeared first on Social Media Marketing | Social Media Examiner.

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All About Fraggles (Fragment + Handle) – Whiteboard Friday

Posted by Suzzicks

What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription

Hi, Moz fans. My name is Cindy Krum, and I’m the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I’m here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles.

So fraggles are obviously a name that I’m borrowing from Jim Henson, who created “Fraggle Rock.” But it’s a combination of words. It’s a combination of fragment and handle. I talk about fraggles as a new way or a new element or thing that Google is indexing.

Fraggles and mobile-first indexing

Let’s start with the idea of mobile-first indexing, because you have to kind of understand that before you can go on to understand fraggles. So I believe mobile-first indexing is about a little bit more than what Google… Read More

The Ultimate Guide to Instagram Marketing for Business

Instagram is the second most popular social media platform, with over one billion people using it every month. It was also the second most downloaded free app (just behind YouTube) in the Apple app store in 2018.

Small businesses, large businesses, social media managers, brands, individuals, influencers, and celebrities are successfully growing followings, building relationships, and making sales on Instagram.

This article provides an extensive breakdown of all there is to know about Instagram marketing for business.

BONUS: Want to automate the organic growth of your followers on Instagram? Check out Growth Service Kicksta.

Table of contents

What is Instagram

Instagram basics

Types of Instagram content

When to post on Instagram

Instagram marketing strategy

Instagram advertising

Instagram tools

Conclusion

What is Instagram?

Instagram is a visually-powered social network where users share images and videos, often creatively styled with filters, styles, and text-based content.

The image-based app launched in 2010, (almost a decade ago). It grew so quickly that Facebook noticed and determined that acquiring it… Read More

How to Improve Your YouTube Video Views

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate. Why YouTube Click-Through Rate Is Important Five hundred hours […]

The post How to Improve Your YouTube Video Views appeared first on Social Media Marketing | Social Media Examiner.

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The Practical Guide to Finding Anyone’s Email Address

Posted by David_Farkas

In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address.

It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address.

So, for today, I want to focus on how you can become better at finding those important email addresses.

Link builders spend a lot of time just trying to find contact info, and it’s often a frustrating process, just because sussing out email addresses can indeed be quite difficult. The site you’re targeting might not even have a contact page in the first place. Or, if the site does have a contact page, it might only display a generic email address. And, sometimes, the site may list too many email addresses. There are eight different people with similar-sounding job titles — should you reach out to the PR person, the marketing director, or the webmaster? It’s not clear.

Whatever the case may be, finding the right email address is absolutely imperative to any successful outreach campaign. In our industry, the numbers around outreach and replies aren’t great. Frankly, it’s shockin… Read More