You may offer high-end products with the lowest price on the web, but that doesn’t necessarily guarantee conversions or customer loyalty. There is a lot of competition out there, not just from Amazon but also smaller boutique sites that offer similar products.
Customer experience is what sets you apart. It is the sum of all interactions that a customer has with your business, including interactions before and after a sale. It can include how they research products on your site, how they complete their transaction, what happens when they receive their product, and so on.
Customer experience is one of the main factors that determine whether or not consumers will buy from your brand and become loyal customers.
In fact, a PwC survey found that 17% of U.S. consumers will walk away after just one bad experience. And 59% of U.S. consumers will walk away after several bad experiences even if they love the company or product.
This makes it crucial to set up a game plan to ensure that you deliver a positive and meaningful experience for your customers across every interaction. That’s why you need to have an effective strategy in place so you can take a more structured approach to enhancing customer experience.
In this post, you’ll discover six useful steps to create … Read More