Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views :

Managing your content can seem like a daunting task. 

If you’re new to editorial management management, or just looking for a way to keep all your content well organized, you might be asking a few questions. How do you organize your content? How do you know what content to post? Is there an easy and efficient way to stay on top of your content-posting goals?

That’s where an editorial calendar can save the day. 

In this post, we will define what an editorial calendar actually is (and isn’t) and explain how to create one that works for your team.

What is an editorial calendar?

An editorial calendar, borrowed from the traditional publishing world, is an actual calendar outlining high-level, thematic frameworks to show when your overarching content should be scheduled throughout the year. 

It is a useful resource to build the foundation for your content in that it establishes the starting point for your content planning by looking at the big picture, and then delves into the details of what to post. A strong editorial calendar will categorize content and show the corresponding timelines to ensure transparency on upcoming material. Think of the editorial calendar as the blueprints for you... Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place […]

The post Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now appeared first on Social Media Marketing | Social Media Examiner.

... Read More

Are you looking to get more Google reviews, increase customer loyalty, and build trust with your prospects?

Well, if you want something, the fastest way to get that thing is to ask, right?

It sounds simple, but you’d be surprised how many businesses fail to ask when it comes to reviews, testimonials, and other forms of social proof from customers.

The simplicity of asking

According to social psychologist, Heidi Grant, author of Reinforcements: How to Get People to Help You, getting someone to help you requires a set of behavioral principles:

You should ask for help, as people are generally reluctant to offer unsolicited help. They are busy with their own life and work. Your help request should be direct and clear, and should never sound controlling or manipulative. ‘Can you do me a favor?’ is a common question to ask, but it sounds controlling. The receiver doesn’t know what favor they are going to be asked. So, at first, be clear about it. It will increase the likelihood of getting the help you desire. Ask for help from those who have rejected you in the past. Research show... Read More

Web push notifications are the latest way to increase engagement with website visitors.

Google Chrome has been actively promoting push notifications since introducing it in 2013. Considering that push notifications are the most effective way to re-engage users in apps, it was safe to assume that it would work in the web format as well, finally allowing websites that don’t use apps to engage in push notifications and see some of the benefits that they don’t have access to otherwise.

Before we discuss whether or not web push notifications are a successful marketing tool lets talk about what they’re all about.

What are web push notifications?

Aimed at building and continuously engaging an audience, web push notifications, similar to push notifications on smartphones, appear on a user’s desktop or mobile web. Meaning that subscribers don’t have to be on your website to receive these notifications.

The crucial part of a push notification is that users first have to subscribe to allow these notifications. It works the best if you allow the user to take his/her time and get to know your website before suggesting the subscription since the users are more ... Read More

1 2 186
This div height required for the sticky sidebar