SEO is an ever-changing game.
We think we know what we’re doing for a while and then a Google algorithm update hits us like a ton of bricks.
Google’s August 2018 update, commonly known as the medic update, showed that SEO has expanded far beyond its technical aspects. Experts soon realized that this update was all about E-A-T (Expertise-Authoritativeness-Trustworthiness).
The update makes sense. Google wants to provide the best results for a search query. A decent copywriter can write on any subject but it doesn’t mean they’re an expert.
Health sites were hit hardest by the update (41.5%). You might be tempted to breathe a sigh of relief if your site isn’t health-related…
But the trouble is, it impacted sites in all manner of niches, including eCommerce, finance, travel, business, technology and more.
E-A-T is and will continue to be a major aspect of SEO for everybody. But, what exactly is E-A-T? Why is it so important? And what can you do to increase the E-A-T of your content?What is E-A-T and why is it important?
Google updated its Search Quality Evaluator Guidelines alongside the August 2018 algorithm update. And those guide... Read More