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It doesn’t matter if you are running a social media marketing campaign, advertising, or just trying to build rapport with your customers – there are always people who are not being constructive.

They don’t come to your business’ page to learn, share their opinions, or report a legitimate concern. No, they arrive to make your day miserable because they derive some sort of an obscene pleasure from making others suffer.

I’m talking, of course, about social media trolls and spammers.

Not only are they annoying but they can also do serious damage to your brand. Think about it – somebody can post a malicious link in your comment section that will lead your customers (or potential customers) to a scamming website or install malware on their devices. It would be quite disastrous to your reputation so you have to deal with it and do it quickly.

Luckily, to do that, it’s not necessary to get super-technical and install third-party solutions like Avast or IPVanish. Trolls on social media can be dealt with using just the tools given to us by social networks themselves.

And today, I’m going to show you how.

A small side note

Though I’m sure you fully understand it, I think it’s worth reiterat... Read More

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She’s also a keynote […]

The post Creating Stories That Stick: How Marketers Can Win With Story appeared first on Social Media Marketing | Social Media Examiner.

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When it comes to content marketing, it is given that written content is a key component. However, businesses can be so focused on their written content that they neglect graphics, pictures, infographics and other visual elements that can make their content more engaging and enjoyable for the reader.

Visual content is just as, if not more, important than the written content that you are sharing. Written content will always be a fundamental part of digital marketing, but to set yourself apart, your content marketing efforts must include visuals. 

This stance is nothing new, as businesses have been making use of visuals for decades. The importance of visual content is well understood by professionals and large businesses, whereas beginners in the industry are still grasping the concept.

Marketers will agree on the fact that visual content reaps better returns when compared to text alone. In fact, 32% of marketers say visual images are their most important form of content, with blogging coming in second. 

Unfortunately, many businesses are quick to push visual content out of their digital marketing plans when they have budget restraints. They f... Read More

Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers […]

The post How to Use Instagram Stories in Your Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.

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