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Online store owners face the daunting task of increasing conversions day by day. Despite the rapid growth in technology and sales, efficient marketing techniques are still limited.

If you ask any modern-day retailer about the methods they use to market their products, the usual suspects would be PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, content marketing, and whatnot.

One underrated eCommerce marketing technique with a lot of potential is the use of online gifting.

Yes, you read that absolutely right.

Allowing your customers to send and receive gift cards opens the domain of choice to them.

The main reason for the underuse of gift cards on eCommerce stores is the inability to use them effectively. Store owners aren’t sure how to leverage this promising marketing tool.

Throughout this article, I will be walking you through the different ways you could use online gifting in your store. This will help you improve your conversion rate.

Why you should pay attention to online gifting

Just look at these stats:

According to Retail Gift Card Association research, gift card sales are projected to reach $171.5 billion i... Read More

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With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you.

All you need to do is pop up in their search results.

Google Ads is one of the most effective ways to do this in the short run. Many businesses have leveraged Google Ads to kickstart their growth.

In this article, you will find out:

How Google Ads works. 5 of the most important tips for using Google Ads. How to stop Google Ads and if that should matter when deciding your marketing strategy.

Let’s dive in…

How does Google Ads work?

To begin with, you need to understand how Google Ads (previously known as Google Adwords) really works.

Every time someone types a search query into Google, they see a list of search results. And research says that 75% of users only click on the first page of search results. Your ranking in these organic search results depends on a number of factors from keyword optimization to content quality.

However, Google also has another path for websites to appear on the first page of the search results. This is Google Ads.

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I have a major disclaimer before we begin.

A good part of my career has been working for some of the folks in this list.

In fact, I was personally responsible for setting annual revenue goals and hitting those goals while I was the Senior Director of Growth and Product at I Will Teach You To Be Rich. In that case specifically, I’m extremely familiar with revenue totals and what drove that revenue.

Not to mention the affiliate commissions that were paid out to some of the people on this list, numbers that were shared in confidence after a few too many drinks, and second-hand rumors that I picked up along the way.

Unfortunately, I’ve got sad news.

I’m not going to share any of that insider knowledge. Sorry.

Some folks don’t mind publishing their revenue numbers but others keep it extremely private. If I shared that kind of info on how their blogs make money, I’d shatter the trust they placed in me. I take that trust very seriously.

For this post, I’m only going to be sharing revenue numbers that have been shared publicly.

Now here’s what I can do for you.

With the background that I have in this space, there are some common rules of thumb for figuring out revenue. They’re not perfect rules but they do tend to get the right number of digits. And after a while, you get a general sense for people’s revenue based on the size of their audience.

For most folks on this list, I’ll give a... Read More

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Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand […]

The post Personal Branding: How to Successfully Build Your Brand appeared first on Social Media Marketing | Social Media Examiner.

... Read More

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