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SEO is an ever-changing game.

We think we know what we’re doing for a while and then a Google algorithm update hits us like a ton of bricks.

Google’s August 2018 update, commonly known as the medic update, showed that SEO has expanded far beyond its technical aspects. Experts soon realized that this update was all about E-A-T (Expertise-Authoritativeness-Trustworthiness).

The update makes sense. Google wants to provide the best results for a search query. A decent copywriter can write on any subject but it doesn’t mean they’re an expert.

Health sites were hit hardest by the update (41.5%). You might be tempted to breathe a sigh of relief if your site isn’t health-related…

But the trouble is, it impacted sites in all manner of niches, including eCommerce, finance, travel, business, technology and more.

E-A-T is and will continue to be a major aspect of SEO for everybody. But, what exactly is E-A-T? Why is it so important? And what can you do to increase the E-A-T of your content?

What is E-A-T and why is it important?

Google updated its Search Quality Evaluator Guidelines alongside the August 2018 algorithm update. And those guide... Read More

Digital marketing is much harder than five short years ago: the competition is tougher across all industries, and consumers are harder to engage.

Technology is disrupting the way consumers are interacting with online businesses.

Only a few years ago, everything was much simpler: consumers used online search to find products they knew they needed.

These days, the buyer journeys are much more complicated. Consumers discover products through social media ads or artificial-intelligence-driven product recommendations. They know the tools to use to compare and track prices. They expect immediate interaction with brands on social media. They know how to do product research and where to ask for help.

From discovery (organic search, social media ads, etc.) to interaction with your site, digital marketing is being defined and refined by fast-evolving technology and, consequently, fast-evolving consumers’ expectations and demands.

To stay competitive, marketers need to stay on top of the key technologies and innovations that are driving change in the marketing industry.

Here are a few ways to better understand your on-site customers’ journeys and improve your conversions:

1. Keep an Eye... Read More

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […]

The post How to Analyze Your Facebook Ad Performance: 9 Ways appeared first on Social Media Marketing | Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […]

The post Instagram Launches IGTV Series Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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