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Creating a website is overwhelming. Don’t worry, that’s completely natural when building your first website.

When we built our first sites, it was so complicated. And so many articles and YouTube videos on how to create a website made it seem a lot easier than it ended up being.

We’ve outlined all the specific steps below on how to create your own website. We included everything that we learned over the years from building hundreds of sites.

We’re here to help.

This page is a collection of 70+ guides.You won’t need to read them all in order to build your website. Browse through and read what’s relevant to your situation. This will save you countless hours of frustration.

Our General Take on Building A Website

Don’t get confused by all of the different options for creating a website.

WordPress is King

In most cases, we highly recommend to build your website with WordPress. It’s an open source platform that allows you to run your website with very little technical expertise.

Some of the biggest websites on the Internet are built on WordPress. TechCrunch, The New Yorker, Variety and MTV News, just to name a few.

It’s also the most popular blogging platform, so there are hundreds of thousands of smaller websites that use WordPress.

WordPress is used by 33.4% of all the websites, and has a content management system market share of 60.3%.

Much of our content is centered aro... Read More

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Word of mouth marketing is — and has always been — the most effective (and cost-effective) way to generate customers and grow any business.

But for a long time, word of mouth marketing has been mostly ignored in favor of outbound and inbound acquisition efforts, plus a big shift toward social media.

The truth is that social media and word of mouth marketing are NOT THE SAME THING any more than toothpaste is the same as a toothpaste tube. Word of mouth is the toothpaste; social media is the tube. It’s a container for word of mouth (data from Engagement Labs shows that about 50% of word of mouth occurs online, and 50% occurs offline).

Data from Engagement Labs shows that about 50% of word of mouth occurs online, and 50% occurs offline. #wom
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With the future of social media changing, it will be nearly impossible for businesses to generate exposure online without paying for it. At the same time, we trust each other more than ever, and we trust companies less than ever.

Also, word of mouth marketing is most popular, and most impactful for younger consumers in the Millennial and Gen Z cohorts. Of course, if these are not your customers today, they most definitely will become your customers eventually.... Read More

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If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing.

Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With tight competition and declining impact of paid ads, the industry has to come up with a brand-new marketing strategy that is persuasive for shoppers. Influencer marketing seems to be the perfect fit.

Influencer marketing 101

Influencers differ from celebrities in the following way:

Smaller audience More authenticity Better engagement

The main point about influencers is that they share the same values and interests as their audience and therefore are perceived as honest and reliable.

Image Source: Instagram

Today social media platforms contribute to... Read More

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Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting edge. And the opportunities to meet fellow marketers are invaluable.

Last year was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast for a while and was familiar with many of the speakers and topics. But I wasn’t prepared for the depth of the conversation and the inspiration the conference would spark in me.

This year, I’m thrilled to return (Jay will be there too). Not only for the networking opportunities, but also for the amazing transfer of knowledge from industry experts across the globe. I wish I could attend all the sessions because, frankly, they’re just that good. But since I can’t, I’ve created a Top 5 “Can’t Miss” list of talks to attend.

Here we go …

Session #1: How to Create Engaging Instagram Stories

Speaker: Sue B. Zimmerman

Why I’m excited ... Read More

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