Author: Content Curator

Posted by rachelgooodmanmoore

If you’re anything like me, you might be wondering how the heck it’s already August — where did the first half of the year go? 

As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at work getting a bunch of cool features out the door.

We’ve made these improvements with you in mind, to help your day-to-day workflows and make your experience in our tools easier and more efficient. Ready for a quick look back at the new functionalities we’ve rolled out? Let’s do it!

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Domain Authority 2.0

Gauging the strength of a website can be a complicated task. Moz’s Domain Authority (DA) metric has served the SEO industry for years as one such method of measurement. In March, we updated the algorithm that powers DA — to keep pace with the search engines and predict ranking ability better than ever before. You can use DA to identify the growth of your own site over time, understand the strength of your website against competitors, determine the difficulty to rank on a particular SERP, and much more.

Pro tip: Always use DA as a relative metric in comparison to your competitors’ sites, rather than as an absolute metric in isolation.

Want to know how others are using Moz Pro to get the competitive edge? See how To… Read More

A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings.

When a search engine user visits your page and spends a lot of time going through your content, search engines see your page as providing value.

And in most cases, this is true.

As Duane Forrester said when he first used the term “dwell time” on Bing’s blog:

“If your content does not encourage them to remain with you, they will leave. The search engines can get a sense of this by watching the dwell time.”

He then continued:

“And while that’s not the only factor we review when helping to determine quality, it’s a signal we watch.”

Now, the big question is: how do you present accurate information on your web pages and still ensure visitors stay long enough to read?

Have you wondered why people stick around on a page and bounce off another? As a matter of fact, one of the most powerful reasons is human psychology.

Writers and content marketers who have mastered human psychology use this knowledge to … Read More

Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching. #1: Give Viewers More to See in Less Time With 1-Second Video Clip Compilations Given the […]

The post 4 Ways to Keep Instagram Stories Viewers Engaged appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Career progression used to be linear…

Get a job, work hard, and make your way up the organizational hierarchy.

Predefined structures determined a career path and tenure was reflected in a salary.

Over the past few decades, the workplace has embarked on a new journey.

Globalization has changed cultural expectations and technology has redefined roles, eliminated jobs, and created new opportunities.

The path forward for a career-focused individual is far from linear – it’s murky, complex, and always changing.

Unfortunately, we are moving too slowly to keep up.

Deloitte’s 2019 report on Global Human Capital Trends revealed that for the 10 most prominent trends voted as “Important or Very Important” by respondents, we are severely lacking readiness.

Is it any wonder that learning sits atop this tree as the most important and pre… Read More

Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers. The Importance of Lead-to-Customer Conversion All too often, I hear people who’ve tried Facebook ads claim that the leads they generated […]

The post How to Turn More Facebook Leads Into Customers: A 5-Step Process appeared first on Social Media Marketing | Social Media Examiner.

… Read More