Author: Content Curator

Posted by KameronJenkins

It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today’s Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy to a better way of improving your site.

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Video Transcription

Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be talking about the SEO audit. We’re going to be talking about how to take it from its kind of current generic state to something that’s a little bit more customized and it has prioritization baked in so hopefully we’re going to be doing these SEO audits for higher impact than we’re currently doing them.

What is an SEO audit?

So I think it’s safe to start with a definition of what an SEO audit is. Now, depending on who you ask, an SEO audit can mean a lot of different things. So if you were to boil it down … Read More

Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience.

A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one type of content that is quite underutilized in the world of SEO is video content.

Though 87% of brands now use video content as a marketing tool, not many focus on deriving its SEO benefits.

If used effectively, videos can significantly contribute to your overall SEO strategy, in a couple of ways. Let’s see how video content can help you boost your SERP rankings.

Drive more traffic to your website

Consumers enjoy video content. U.S. adults aged 18 to 34 years spent an average of 105 minutes per week watching video content in 2018. And the demand for video content is growing.

According to a study by Cisco, video content will drive 82% of all internet traffic by 2022.

And the best part is that the popularity of videos is not limited to entertainment purposes. It extends to brands too.

Consider yourself in a Starbucks store on a cool autumn evening, which latte would you go for, the one that is available every day or the season’s specialty?

The season’s specialty should be the clear winner. The Pumpkin Spiced Latte is one of the most outstanding limited time offers of Starbucks. The reason why Starbucks lovers go crazy for it is the unique taste that they can only enjoy in the fall. This, in turn, makes it one of the most sought after and popular Starbucks products, it also contributes to elevating sales.

So, what is the secret behind this ever-increasing Spiced Latte fandom and love?

Anticipation – a powerful force that is sure to bring multitudes of customers running through the doors.  A limited time offer is a perfect tool to maximize this sales-increasing factor by huge numbers.

The power of a limited time offer is undeniable. At some point, all of us have been tempted by a limited time offer and had the urge to get our hands on that exclusive item before the offer expires. A limited time offer is probably the best marketing tactic that helps instill a sense of urgency among potential buyers … Read More

Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase. The Attribution […]

The post How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by LilyRayNYC

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content.

While Schema.org is continuously expanding and refining its documentation, Google updates its list of supported features that are eligible to be displayed as rich organic results far less frequently. When they happen, these updates are exciting because they give marketers new ways to affect how their organic listings appear in Google’s search results. To make things even more interesting, some of this year’s new Schema types offer the unique opportunity for marketers to use Schema to drive clicks to more than one page on their site through just one organic listing.

Three new Schema types worth focusing on are FAQ, HowTo, and Q&A Schema, all of which present great opportunities to improve organic search traffic with eye-catching, real estate-grabbing listing features. By strategically implementing these Schema types across eligible page content, marketers can dramatically increase their pages’ visibility in the search results for targeted keywords — especially on mobile devices.

Pro tip: When rolling out new Schema, use the Rich Results Testing Tool to see how … Read More