Author: Content Curator

Press releases and perfunctory social media posts don’t cut it anymore. In this day and age, every organization (not just higher education) is fighting for attention. Every organization is fighting for eyeballs.

Over the years, we’ve worked with higher education institutions from community colleges to top tier universities. One of their major challenge’s is how to take the rich, in-classroom, on-campus, and now-increasingly-digital learning environment and make it accessible, meaningful, and relevant to these institutions’ broader constituents. This is where content marketing for higher ed comes into play.

It’s one of the reasons that I’m teaming up with Tom Ellett, Senior Associate Vice President of Student Affairs at New York University and Jenna Rutschman, Director of Marketing & Communications at University of Arizona, College of Social & Behavioral Sciences to bring a panel on doing this work effectively to SXSW Edu.

If this is a topic that interests you, please take one minute (I promise!) to up-vote our panel proposal for SXSW Edu 2020. It will allow us to produce more content like this for you! Thirty percent of the consideration criteria is participation from the public, … Read More

Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, […]

The post Amazon Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by KameronJenkins

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn. 

In today’s Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be going through five common objections to SEO and how to respond. Now I know, if you’re watching this and you’re an SEO, you have faced some of these very objections before and probably a lot of others.

This is not an exhaustive list. I’m sure you’ve faced a ton of other objections, whether you’re talking to a potential client, maybe you’re talking to your friend or your family member. A lot of people have misunderstandings about SEO and that causes them to object to wanting to invest in it. So I thought I’d go through some of the ones that I hear the most and how I tend to respond in those situations. Hopefully, you… Read More

SiteGround has one of the top reputations in the web hosting industry. Over 2 million domains are hosted on the platform.

That’s one of the many reasons why SiteGround made my list of the top web hosting services on the market today.

For those of you who are new to hosting your website with SiteGround, you might be wondering how to navigate your dashboard. Fortunately, if you read any SiteGround web hosting reviews, you’ll quickly learn that the platform is very user-friendly.

SiteGround uses cPanel, which is a highly responsive web-based control panel that’s used for managing your settings and account.

cPanel runs on Linux and is extremely versatile. It’s where you’ll customize your site and web hosting needs. SiteGround cPanel is well designed so anyone can use it, regardless of their technical skill level.

With cPanel, you’ll be able to do things like:

Install WordPress (or another CMS)
Back up your site
Review resource usage
Make changes to your server
Set up emails
Connect domains to your hosting plan
Manage databases
Manage security

As you can see from this list, the web-based control panel from SiteGround is very flexible.

I’ll show how to perform certain tasks with cPanel, to optimize your experience using SiteGround for web hosting.

Account Usage Statistics

If you want to know how much web hosting resources you’re using, you’ll need to navigate to the “statistics” section of yo… Read More

Healthcare social media marketing has evolved significantly over the past decade. In fact, a 2013 survey found that social media was blocked for 59% of professionals working in hospitals. Since then, healthcare organizations have increasingly used social media to engage with their communities, recruit employees, and increase patient satisfaction.

According to a WEGO health behavioral study, 91% of participants said online communities play a role in their health decisions. And when it comes to healthcare, the same study found that 87% of study participants say they share health information via Facebook posts, and 81% of study participants say they share health information via Facebook Messenger. Needless to say, social media marketing for healthcare presents a unique opportunity to connect with patients, physicians, and the wider community.

Our New Healthcare Social Media Research

Given the importance of social media in healthcare, the team at Convince & Convert wanted to identify common trends across social media marketing from the top U.S. hospitals. We are releasing our findings in our latest 20-page report, “Beyond the Newsfeeed: The Best Healthcare Social Media Marketing for 2020“.