A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings.
When a search engine user visits your page and spends a lot of time going through your content, search engines see your page as providing value.
And in most cases, this is true.
As Duane Forrester said when he first used the term “dwell time” on Bing’s blog:
“If your content does not encourage them to remain with you, they will leave. The search engines can get a sense of this by watching the dwell time.”
He then continued:
“And while that’s not the only factor we review when helping to determine quality, it’s a signal we watch.”
Now, the big question is: how do you present accurate information on your web pages and still ensure visitors stay long enough to read?
Have you wondered why people stick around on a page and bounce off another? As a matter of fact, one of the most powerful reasons is human psychology.
Writers and content marketers who have mastered human psychology use this knowledge to … Read More