Author: Content Curator

Posted by cheryldraper

It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get down to business and convince your boss that you HAVE to go to MozCon 2020.

You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.

(And if you want to skip ahead to the letter template, here it is!)

Copy the template

Step #1 – Gather evidence

Alright, so just going in and saying “Rand Fishkin is brilliant and have you seen any of Britney Muller’s Whiteboard Fridays lately?!” probably won’t do the trick — we need some cold hard facts that you can present.

MozCon delivers actionable insights

It’s easy to say that MozCon provides actionable insights, but how do you prove it? A quick scroll through our Facebook Group can prove to anyone that not only is MozCon a gathering of the greatest minds in search, but it also acts as an incubator and facilitator for SEO strategies.

If you can’t get your boss on Facebook, just direct them to the blog post written by Croud: Four things I changed immediately after … Read More

In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included).

As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from a great one is the stories: how relevant are they to that audience and how richly are they told.

Why are some stories better than others, and why are some storytellers better as well?

This week, I launched STANDING OVATION to find out.

Where Professional Speakers Tell the Stories of Their Stories

Each episode of my new podcast, Standing Ovation, works like this: I introduce the episode, and then the audience listens to an actual signature story, told on-stage by a professional speaker. When the story concludes, I interview that speaker about how the story was found, developed, polished, and perfected.

The tagline… Read More

Web push notifications are the latest way to increase engagement with website visitors.

Google Chrome has been actively promoting push notifications since introducing it in 2013. Considering that push notifications are the most effective way to re-engage users in apps, it was safe to assume that it would work in the web format as well, finally allowing websites that don’t use apps to engage in push notifications and see some of the benefits that they don’t have access to otherwise.

Before we discuss whether or not web push notifications are a successful marketing tool lets talk about what they’re all about.

What are web push notifications?

Aimed at building and continuously engaging an audience, web push notifications, similar to push notifications on smartphones, appear on a user’s desktop or mobile web. Meaning that subscribers don’t have to be on your website to receive these notifications.

The crucial part of a push notification is that users first have to subscribe to allow these notifications. It works the best if you allow the user to take his/her time and get to know your website before suggesting the subscription since the users are more … Read More

Want to make square videos that work on any social platform? Looking for tools to help? In this article, you’ll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn. Why Square Video on Social Media? Brands and businesses of all sizes are jumping on the video […]

The post How to Create Square Videos That Stand Out: 6 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.

… Read More

According to survey findings published by SHRM in 2016, 84% of organizations are using social media recruiting strategies to increase brand recognition and target job candidates with specific skill sets.

These organizations are posting job advertisements, contacting potential candidates, and encouraging employee referrals, all of which builds a recruitment strategy that attracts the best mix of candidates.

However, not all social recruiting strategies are created equal. It’s not just about posting in and of itself, but what type of content you’re posting and how you’re doing it. Below are 8 social media recruiting strategies that you can use to attract the best candidates.

1. Share your brand’s story

Your company is so much more than just a conglomeration of jobs – it’s culture, vision, and, most importantly, people. In order to grab the attention of top talent, you want to tell your brand’s story. This requires showcasing the entire package of who you are, from company culture and core values to team traditions and benefits. The more you reveal about your company on social media, the more you will attract job seekers who are the right … Read More