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Is This Tactic The Next Direct Email Marketing Or a Big Flop?

Web push notifications are the latest way to increase engagement with website visitors.

Google Chrome has been actively promoting push notifications since introducing it in 2013. Considering that push notifications are the most effective way to re-engage users in apps, it was safe to assume that it would work in the web format as well, finally allowing websites that don’t use apps to engage in push notifications and see some of the benefits that they don’t have access to otherwise.

Before we discuss whether or not web push notifications are a successful marketing tool lets talk about what they’re all about.

What are web push notifications?

Aimed at building and continuously engaging an audience, web push notifications, similar to push notifications on smartphones, appear on a user’s desktop or mobile web. Meaning that subscribers don’t have to be on your website to receive these notifications.

The crucial part of a push notification is that users first have to subscribe to allow these notifications. It works the best if you allow the user to take his/her time and get to know your website before suggesting the subscription since the users are more … Read More

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