Author: Content Curator

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people. About Multiple Text Options in Facebook Ads Multiple […]

The post How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options appeared first on Social Media Marketing | Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place […]

The post Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now appeared first on Social Media Marketing | Social Media Examiner.

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Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast. Rick, a Facebook ads expert, is the host of The Art of Online Business […]

The post Facebook Ad Trends: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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Posted by MaryBowling

How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and concise way anyone can understand.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hi, Moz fans. This is Mary Bowling from Ignitor Digital, and today I want to talk to you about the local algorithm. I’d like to make this as simple as possible for people to understand, because I think it’s a very confusing thing for a lot of SEOs who don’t do this every day.

The local algorithm has always been based on relevance, prominence, and proximity. 

1. Relevance

For relevance, what the algorithm is asking is, “Does this business do or sell or have the attributes that the searcher is looking for?” That’s pretty simple. So that gives us all these businesses over here that might be relevant. For prominence, the algorithm is asking, “Which businesses are the most popular and the most well regarded in their local market are… Read More

Are you looking to get more Google reviews, increase customer loyalty, and build trust with your prospects?

Well, if you want something, the fastest way to get that thing is to ask, right?

It sounds simple, but you’d be surprised how many businesses fail to ask when it comes to reviews, testimonials, and other forms of social proof from customers.

The simplicity of asking

According to social psychologist, Heidi Grant, author of Reinforcements: How to Get People to Help You, getting someone to help you requires a set of behavioral principles:

You should ask for help, as people are generally reluctant to offer unsolicited help. They are busy with their own life and work.
Your help request should be direct and clear, and should never sound controlling or manipulative. ‘Can you do me a favor?’ is a common question to ask, but it sounds controlling. The receiver doesn’t know what favor they are going to be asked. So, at first, be clear about it. It will increase the likelihood of getting the help you desire.
Ask for help from those who have rejected you in the past. Research show… Read More