In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included).
As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from a great one is the stories: how relevant are they to that audience and how richly are they told.
Why are some stories better than others, and why are some storytellers better as well?
This week, I launched STANDING OVATION to find out.
Where Professional Speakers Tell the Stories of Their Stories
Each episode of my new podcast, Standing Ovation, works like this: I introduce the episode, and then the audience listens to an actual signature story, told on-stage by a professional speaker. When the story concludes, I interview that speaker about how the story was found, developed, polished, and perfected.
The tagline… Read More