Author: Content Curator

The months seem to be whipping by in a whirlwind and before long we will be into the new year. While it can be easy to get caught up in plans for marketing for the holidays, casting your eye further is necessary. Because 2020 is more than just a milestone, it is an opportunity to start implementing the hottest digital marketing trends that are going to be dominating the industry.

Digital marketing has a wider scope and greater applications than ever before. Statista projected that by the close of 2019, active email accounts would be increasing to an astonishing 5.6 billion. According to Hubspot, local searches have become so powerful that 72% of searchers for local businesses end in a 5 mile radius visit. Omnicore Agency has found that a full 93% of all traffic is driven by search engine results, making the days of targeted URLs and domain names a potential thing of the past.

Clearly, we should all be focusing more on digital marketing, even if we have invested a lot of time, energy and budget into the process. Start the year off right by understanding these digital marketing trends.

1. The rise of the machine

The exploitability of chatbots has been talked about for a few years now and certainly big name brands have jumped on board. But the real power of artificial intelligence … Read More

Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram ads are a powerful way to promote your products, drive sales, and grow your […]

The post How to Write Persuasive Instagram Ads, Captions, and Bios appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by KristinTynski

If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content.

I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities.

Before we get started, there’s a caveat: If you aren’t willing to develop true thought leadership, this process won’t work for you. The prerequisite for success here is having a piece of content that is new, newsworthy, and most likely data-driven.

Now let’s get to the good stuff.

Not all publications are equal

Guest posting can increase awareness of your brand, create link authority, and ultimately generate qualified leads. However, that only happens if you pick publishers that have:

The trust of your target audience.Topical relevance and authority.Sufficiently large penetration in readership amongst existing authorities in your niche/vertical.

A big trap many fall into is not properly prioritizing their guest posting strategy along these three important metrics.

To put this strategy into cont… Read More

Managing your content can seem like a daunting task. 

If you’re new to editorial management management, or just looking for a way to keep all your content well organized, you might be asking a few questions. How do you organize your content? How do you know what content to post? Is there an easy and efficient way to stay on top of your content-posting goals?

That’s where an editorial calendar can save the day. 

In this post, we will define what an editorial calendar actually is (and isn’t) and explain how to create one that works for your team.

What is an editorial calendar?

An editorial calendar, borrowed from the traditional publishing world, is an actual calendar outlining high-level, thematic frameworks to show when your overarching content should be scheduled throughout the year. 

It is a useful resource to build the foundation for your content in that it establishes the starting point for your content planning by looking at the big picture, and then delves into the details of what to post. A strong editorial calendar will categorize content and show the corresponding timelines to ensure transparency on upcoming material. Think of the editorial calendar as the blueprints for you… Read More

Are you in the midst of planning your 2020 digital marketing?

These are the biggest digital marketing trends for 2020, according to Convince & Convert’s consulting team:

Messaging Goes Mainstream
Brands Need to Meet Consumers’ Continued Need for Immediate Information
Standards Are Being Raised in Privacy and Digital Wellbeing
Content Inclusivity Across Digital Touchpoints Is Gaining Momentum
Teams Need to Become Fluent in Interpreting and Collecting Useful Data
Gathering 1st Party Customer Data Is Becoming Increasingly Important
Voice-Activated Content Will Increase in Popularity
The Already Trendy Chatbot Will Get Trendier and Provide Even More Interactive Options

Messaging Goes Mainstream

While email will continue to be an important way for brands to communicate with customers, other modalities will see sharp increases in 2020, especially SMS and Messenger/WhatsApp. While these communication methods are already massively popular in other parts of the world, the United States and Canada will begin to catch up this year, as brands seek to boost open and interaction rates by changing communication vehicles.

The long-standing avoidance of using SMS because it’s “too invasive” is falling away, … Read More