Author: Content Curator

Posted by Roger-MozBot

How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and your team to track progress, but to prove value to your clients as well.

Reporting for SEO can feel like a time-black-hole. You have an infinite amount of data that you have to sort through and piece together to tell a story. You know that you saw something, somewhere at some point that proved a strategy worked, but of course, now that you need it you can’t find it and now you’ve been looking for it for an hour and you just want to get back to the SEO part of your job.

What if we told you we could help you create reports that matter to your team and your clients in less time with better output? Today we launched our newest brainchild, the Mini Guide to SEO Reporting, our free guide to help you create the most effective SEO reports for your business.

Give it a read!

Okay, so maybe it’s not the MOST mini mini-guide that ever did mini. But in comparison to the Beginner’s Guide to SEO, it’s definitely a munchkin! We like to think it’s chock full of easy-to-read chapters and plenty of actionable-insights, a few of which we’d like to share with you now.

1. More data, more problems

The idea for the mini guide … Read More

Have you ever realized that a fifth of your target audience may have some sort of disability preventing them from using your site effectively?

According to Census Bureau, 1 in 5 people in the United States is considered disabled to some extent.

Digital marketers tend to invest time in building customer personas to include all kinds of demographics (married, baby boomers, single, etc.) and yet most marketing plans have no mention of one fifth of US population, i.e. people with disabilities.

This has resulted in the recent wave of web-accessibility lawsuites and scandals in the United States where web accessibility is regulated by Americans with Disabilities Act (ADA).

But creating an accessible website is not just about ADA compliance. It’s creating an opportunity for a huge part of your potential customer base to purchase from you or join your community.

Here’s what you should do make your website accessible:

1. Make Sure All Your Forms and CTAs Are Accessible

Online forms come in all shapes and sizes, ranging from a simple contact form to college applications. Your site forms are your final conversions paths leading your readers down the sales funnel. W… Read More

Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again?

That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the last few years.

Data from McKinsey shows the subscription eCommerce market has been doubling year over year for the last 5 years. It goes on to demonstrate that nearly half (49%) of all online shoppers are members of different types of subscription services, with media subscriptions like Netflix being the most common. Active subscribers hold a median of 2 subscriptions.

Subscription businesses come in various shapes and sizes. Of course, we’re familiar with media streaming services like Netflix, Hulu, and Spotify. But there are also product subscriptions like JustFab or Blue Apron that have made a sea change in the way consumers shop online and offline.

However, these are just the tip of the
iceberg. The most common subscription services can be categorized as:

Subscription boxesMembershi… Read More

Video content is growing rapidly, it’s estimated that there will be 1 million minutes worth of video per second by 2020. In digital marketing, businesses are beginning to shift their marketing focus from blog posts to videos because of its effectiveness.

Multiple studies have shown that videos can boost web traffic, Google page rankings, user engagement, and conversion rates. Consumers are also 12 times more likely to share a video than any other type of content.

When talking about video sharing platforms, YouTube is the first site to come to mind. It’s not strange considering that YouTube is the biggest video sharing and second-largest website in the world, just behind Google.

However, not all kinds of videos are on YouTube. In this article, we’ll take a good look at 10 video-sharing websites as YouTube alternatives. These platforms have their own niche that makes them unique in their own way.

#1. Vimeo

Vimeo is a video sharing website that’s similar to YouTube, except that it offers higher quality videos using 4k Ultra HD. It’s also an ad-free platform, unlike YouTube, to make sure that the viewers can focus on watching the videos without any distractions. Vimeo is the best place for video-makers to share their high-quality videos with others.

However, just like any plat… Read More

Have you ever updated content but the old images or descriptions are still there when you share that content on social platforms? Wondering how to force Facebook, Twitter, and LinkedIn to clear their cached version of your content? In this article, you’ll find a step-by-step guide to clearing the cache of Facebook, Twitter, and LinkedIn […]

The post How to Clear Facebook Cache, Twitter Cache, and LinkedIn Cache so Your Content Looks Right appeared first on Social Media Marketing | Social Media Examiner.

… Read More