Managing your content can seem like a daunting task.
If you’re new to editorial management management, or just looking for a way to keep all your content well organized, you might be asking a few questions. How do you organize your content? How do you know what content to post? Is there an easy and efficient way to stay on top of your content-posting goals?
That’s where an editorial calendar can save the day.
In this post, we will define what an editorial calendar actually is (and isn’t) and explain how to create one that works for your team.
What is an editorial calendar?
An editorial calendar, borrowed from the traditional publishing world, is an actual calendar outlining high-level, thematic frameworks to show when your overarching content should be scheduled throughout the year.
It is a useful resource to build the foundation for your content in that it establishes the starting point for your content planning by looking at the big picture, and then delves into the details of what to post. A strong editorial calendar will categorize content and show the corresponding timelines to ensure transparency on upcoming material. Think of the editorial calendar as the blueprints for you… Read More