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8 Digital Marketing Trends for 2020

Are you in the midst of planning your 2020 digital marketing?

These are the biggest digital marketing trends for 2020, according to Convince & Convert’s consulting team:

Messaging Goes Mainstream
Brands Need to Meet Consumers’ Continued Need for Immediate Information
Standards Are Being Raised in Privacy and Digital Wellbeing
Content Inclusivity Across Digital Touchpoints Is Gaining Momentum
Teams Need to Become Fluent in Interpreting and Collecting Useful Data
Gathering 1st Party Customer Data Is Becoming Increasingly Important
Voice-Activated Content Will Increase in Popularity
The Already Trendy Chatbot Will Get Trendier and Provide Even More Interactive Options

Messaging Goes Mainstream

While email will continue to be an important way for brands to communicate with customers, other modalities will see sharp increases in 2020, especially SMS and Messenger/WhatsApp. While these communication methods are already massively popular in other parts of the world, the United States and Canada will begin to catch up this year, as brands seek to boost open and interaction rates by changing communication vehicles.

The long-standing avoidance of using SMS because it’s “too invasive” is falling away, … Read More

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