Author: Content Curator

eCommerce brands around the world are stepping into the new age of customer experience, using marketing’s hottest technology – artificial intelligence – to go from reactive to proactive, boost conversions, and predict revenue.                          

We’ve assembled a detailed list of 25 of the most impactful use cases for AI in eCommerce to help you get a grip on where to focus now and in the future.

Intel & Analysis

Artificial intelligence is changing how
marketers can collect customer data and drive business intelligence. This is
evident in the way data is being used to inform marketing outputs in ways that
marketers hadn’t been able to access (or scale) before.

1. Descriptive analytics

Descriptive analytics is the foundation of all analytics — it’s concerned with “what happened” and the basic analytics infrastructure including Google Analytics. Descriptive analytics help ensure your house is in order before tackling more advanced kinds of analysis.

2. Diagnostic analytics

Diagnostic analytics helps explain “why”
things happen. Let’s say that you know your website was up 40% yesterday bu… Read More

Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide. #1: Define Your Brand Identity Before diving into the details of creating a social media style guide, you […]

The post How to Create a Social Media Style Guide for Your Business appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by MiriamEllis

Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that:

The crafting industry generated $44 billion in 2016 in the US alone.63% of American households engage in at least one crafting project annually, while more than one in four participate in 5+ per year.The top three craft store chains in the country (Michaels, JOANN, Hobby Lobby) operate nearly 3,000 locations, just among themselves.There are an estimated 3,200 US storefronts devoted to quilting alone. Thousands more vend everything from the stuff of ancient arts (knitting, with a 1,000-year history) to the trendy and new (unicorn slime, which, yes, is really a thing).

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. I’d like to rectify this today.

I feel personally inspired by craft store owners. Over the years, I’ve learned to sew, quilt, embroider, crochet, knit, and bead, and before I became a local search marketer, I was a working fine artist. I even drafted a sewing pattern once that was featured in a crafting magazine. Through my own exploration of arts and crafts, I’ve come to know so many independent business owners in this industry, and have marketed several of them. These are gutsy people who ta… Read More

Influencer marketing has been all the rage over the past few years.

You probably have a good idea on how to get started with it as there is a ton of useful information on how to get it right.

But do you know what CGI influencers are or how to implement CGI influencer marketing?

Who are CGI influencers?

CGI influencers are influencers who are designed using computer-generated imagery (CGI). The accounts are owned and run by an agency or by a brand.

The CGI influencers ‘behave’ like regular
influencers as depicted in their pictures. They post pictures of fun things
they do every day. An example of a CGI influencer is Zoe Dvir.

View this post on Instagram

Winter Mood #winter #curlyhair #naturalcurls #תלתליםזהאופי #חורף #zoedvir #brown

A post shared by Zoe Dvir (@zoedvir) on Feb 18, 2019 at 12:44am PST

As you can see, she posts pictures li… Read More

Accurate bookkeeping is a crucial component to small business success. But 60% of small business owners say they don’t have enough knowledge about accounting and finance.

If you don’t have a firm grasp on your finances, it puts your company at risk for going out of business—even if you have a great product or service.

According to a recent study, 82% of small businesses fail because of cash flow problems. Cash flow is just one of the many essential components of small business bookkeeping.

To run a successful business, you need to upgrade your accounting software. The right accounting tools will save you time, money, and help your business scale moving forward.

The Value of Accounting Software for Your Small Business

Bookkeeping is complex and time-consuming. I’ve consulted with so many small business owners who struggle with the basics, like tracking income and paying their bills.

Great accounting software will make your life much easier. It can automate tasks for you and generate reports that will help you make crucial business decisions.

Can you buy new equipment? Is your marketing budget sustainable? Do you need to secure a small business loan? Is your company profitable? Without the right accounting tools, most small business owners are forced to guess.

SMB accounting software makes it easy for you to track revenue, manage expenses, invoice clients, and reconcile bank statements.

Small business bo… Read More