Author: Content Curator

There are so many different social media platforms you can choose to be on. But if your main goal is to connect with the right decision-makers and business professionals in the best way, LinkedIn should be your place to be.

Engagement on LinkedIn is skyrocketing right now and people are engaging with all forms of content at super-high rates and that engagement is only going to go up. Especially for video.  

Oh, wait, what? Isn’t Linkedin that boring resume website?

That’s what it used to be a few years ago, but it’s now developed
into an amazing lead generation and business networking platform, where you can
connect with business owners, CEOs and smart decision-makers from all over the
world.

And the best part? No cat or baby photos!

While the people you want to reach might also spend time on
Facebook or Instagram, you want to grab their attention at the right time and
in the right mindset to engage. That’s what makes LinkedIn unique. 

Where Facebook or Instagram users are on the platforms because they need to escape their world for half an hour, on LinkedIn people intentionally choose to spend their time on the platform because they want to network and look for ways to grow … Read More

In the world of business, both online and offline, it doesn’t pay to be a wallflower.

You don’t want to blend into the background, because it means that you’ll be instantly forgettable and easily replaceable.

You already know this, of course, but what can you do to establish a stronger brand identity, one that fans, followers, and customers will remember? One that will stick in their minds the next time they’re interested in something that you might offer?

While there is no such thing as a magic bullet, you do have it in your power to stack the odds in your favor. And these 9 ways are easily accessible by brands and businesses of all sizes, even if you’re only a company of one.

1. Capitalize on major social media platforms

This may go without saying, but you’d really be surprised by just how many modern companies are not taking full advantage of social media. That starts with using your brand logo and creating visuals and background profiles that further promote your brand identity.

It would be unreasonable for a very small company to uphold a presence on every platform under the sun. Instead, be active on the three big ones for sure – Twitter, Facebook,… Read More

Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics? In this article, you’ll discover five Facebook Analytics reports to help you make data-backed business decisions. Why Your Business Should Use Facebook Analytics Reports Every company has a growth model that includes […]

The post 5 Essential Facebook Analytics Reports for Marketers appeared first on Social Media Marketing | Social Media Examiner.

… Read More

The days of traditional cash registers are long behind us. Modern POS solutions are flexible and offer a wide range of technical functionalities.

This is the moment where you get paid for the exchange of goods or services. So you want the transaction to benefit the customer, while simultaneously making things as easy as possible for your business.

The capabilities of POS systems today are seemingly limitless. They can track anything from your best-selling products to your most productive employees, and everything in between.

Whether you’re looking to upgrade your existing POS software or buy a brand new point-of-sale system for your startup, this guide will help you find the best one.

The Value of a Point-of-Sale System

The best POS software does more than just process payments. These systems make it possible for you to operate your entire business.

Point-of-sale systems help you track inventory, analyze crucial sales metrics, and manage your employees. You can find a POS service that integrates with customer loyalty programs and email marketing tools. POS systems can sync with your accounting systems, payment processors, mobile devices, and ecommerce platforms as well.

A great POS solution will not only improve your business, but it will also enhance the overall customer experience.

The right POS software can speed up your in-store sales process, eliminate manual tasks, and improve the accuracy of your reporting.

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a suc… Read More