Author: Content Curator

Has your application for Instagram Shopping and product tagging been denied? Wondering where to turn? In this article, you’ll find step-by-step instructions to reapply for Instagram Shopping so you can enable product tagging. Have You Been Denied for Instagram Shopping and Product Tagging? Instagram product tagging is an Instagram business account feature that allows you […]

The post How to Get Approved for Instagram Shopping and Product Tags appeared first on Social Media Marketing | Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new ways to monetize, promote, and protect your brand’s YouTube channel with special guest, Luria Petrucci. Tune […]

The post New YouTube Monetization, Promotion, and Policy Updates appeared first on Social Media Marketing | Social Media Examiner.

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Have you ever realized that a fifth of your target audience may have a disability preventing them from using your site effectively?

According to Census Bureau, 1 in 5 people in the United States is considered disabled to some extent.

Digital marketers tend to invest time in building customer personas to include all kinds of demographics (married, baby boomers, single, etc.), yet most marketing plans make no mention of this one-fifth of the US population with disabilities.

This has resulted in the recent wave of web-accessibility lawsuits and scandals in the United States, where web accessibility is regulated by the Americans with Disabilities Act (ADA).

But creating an accessible website is not just about ADA compliance. It’s about creating an opportunity for a huge part of your potential customer base to purchase from you or to join your community.

Here’s how to make your website accessible:
1. Make Sure All Your Forms and CTAs Are Accessible

Online forms come in all shapes and sizes, ranging from a simple contact form to college applications. Your site forms are your final conversion paths leading your readers down the sales funnel. Functional forms ar… Read More

Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic […]

The post Writing Facebook Ad Copy That Converts appeared first on Social Media Marketing | Social Media Examiner.

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Posted by KameronJenkins

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” 

In today’s Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity.

(We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting! These two resources go together like a fine La Croix and a well-aged cheese.)

Hop to the Mini Guide

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone, and welcome to this week’s edition of Whiteboard Friday. I am Kameron Jenkins, and I’m the SEO Wordsmith here at Moz. Today I’m going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an ally in your SEO journey.

So if you’ve ever heard someo… Read More