eCommerce brands around the world are stepping into the new age of customer experience, using marketing’s hottest technology – artificial intelligence – to go from reactive to proactive, boost conversions, and predict revenue.
We’ve assembled a detailed list of 25 of the most impactful use cases for AI in eCommerce to help you get a grip on where to focus now and in the future.
Intel & Analysis
Artificial intelligence is changing how
marketers can collect customer data and drive business intelligence. This is
evident in the way data is being used to inform marketing outputs in ways that
marketers hadn’t been able to access (or scale) before.
1. Descriptive analytics
Descriptive analytics is the foundation of all analytics — it’s concerned with “what happened” and the basic analytics infrastructure including Google Analytics. Descriptive analytics help ensure your house is in order before tackling more advanced kinds of analysis.
2. Diagnostic analytics
Diagnostic analytics helps explain “why”
things happen. Let’s say that you know your website was up 40% yesterday bu… Read More