Author: Content Curator

You’ve heard that Warren Buffet reads 5-6 hours per day.

Mark Cuban is reading up to three hours a day.

But what gets left out of that equation is they have time to read because they’ve built their business in a way that provides them that time.

Odds are, you’re reading this because you’re still on your path to their level.

In today’s competitive business world, it’s more crucial than ever to invest time daily to keep up with the latest research, strategies, tactics, and mindsets to be at your best.

Below are seven impactful business books that will help transform your business this year. Afraid you won’t have time to read them all? Here’s a great guide by James Clear about how to read more.

1. Overlap by Sean McCabe

For the thousands of entrepreneurs around the world looking to get their business off the ground, making the time to pursue their idea can often prove to be a challenge.

If you’r… Read More

Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination.

Today, this is reflected even in the way people are making their buying decisions.

Brands with interesting, original, unusual stories can hope to sell more than their blander competitors.

The reason is, stories touch upon emotions; and the latest findings in neuroscience show that human beings make decisions based mostly on emotions and not on logic.

The human brain is hardwired to be fascinated by good storytelling – and your business can benefit from it.

Nevertheless, even today many companies don’t try to create and tell their brand stories or make only perfunctory efforts in this area.

In this article, I will discuss ways you can construct a better brand story, present it in a more favorable light and effectively engage with your current and potential clients.

1. Embrace your status as an underdog

If you are currently an underdog in your industry, especially if it is dominated by large and well-established companies, you needn’t try to be what you aren’t. On the contrary,… Read More

Do you work with a social media team? Wondering how to create a social media content approval process? In this article, you’ll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content. #1: Share Social Media and Brand Assets With Your Team in One Place Whether you’re a rookie […]

The post How to Develop a Social Media Approval Process for Your Company appeared first on Social Media Marketing | Social Media Examiner.

… Read More

The US Small Business Administration Office of Advocacy notes that in 2018, about 30.2 million small businesses exist in America alone. While not every one of them is a niche business, quite a lot of the more recent startups tend to go in that direction.

The low startup cost, combined with the relative ease of marketing, means that there are fewer barriers to enter the market. That being said, if you don’t want to end up fueling the statistic of how many businesses don’t survive their first year, you should carefully choose your niche.

Let’s discuss how to do exactly that.

Marketing to an individual

Before we go any further, let’s take a minute to define niche business. Simply put, a niche business is one which focuses on a specific product within a market subset. Here are some examples to give you a better idea of what we are talking about:

Specialty chocolates
All kinds of organic, sugar-free and lactose-free products
Dog food delivery service on a monthly subscription basis
All kinds of pet clothing accessories
All kinds of standard products created in a non-standard way (e.g. “organic” straws instead of plastic ones)
Motivational guides for… Read More