Are you struggling to get great results from your Facebook ads? Wondering if you’re making mistakes that are hurting your campaigns? We asked some of the industry’s top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them. #1: Optimizing Your Facebook Ads Too Often Most Facebook […]
The post 6 Facebook Ad Mistakes Marketers Make and How to Avoid Them appeared first on Social Media Marketing | Social Media Examiner.
Posted by MiriamEllis
“When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer
Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about negative reviews, they head to fora asking if there is any way to opt-out and even querying whether they should simply remove their business listings altogether rather than face the discordant music.
But hang in there. Local business customers may be more forgiving than you think. In fact, your customers may think differently than you might think.
I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. In fact, it’s convinced me that, in case after case, negative reviews aren’t what we might think they are at all.
Let’s study this together, with real-world examples, data, a poll, and takeaways that could transform your outlook.
Stats to start with
Your company winds up with a negative review, and the possibility of a perm… Read More
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive […]
The post How to Develop Superfans Who Gladly Evangelize for You appeared first on Social Media Marketing | Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook’s search […]
The post Changes Coming From Instagram: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality? In this article, you’ll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps. How to Access Creator Studio for Instagram Instagram still hasn’t […]
The post How to Schedule Instagram Posts on a Desktop Without Third-Party Tools appeared first on Social Media Marketing | Social Media Examiner.
