Author: Content Curator

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies.

From Facebook to Google to Amazon, these businesses continue to be incredibly successful because they have found ways to capture increasingly specific, actionable, and personalized data about their users.

The more information you have about any given user, the better able you are to present just the right offer or information at just the right time in just the right place.

Mobile app attribution works in much the same way…

Focus on what works

When a user decides to respond to an offer and install a mobile app, you don’t want to be left in the dark as it relates to how that user came to find your app in the first place. While you will certainly have a higher-level goal of increasing the total number of app installs, it is critically important to know what campaigns are driving those installs. Why waste resources on campaigns that aren’t working, when you can divert those resources toward campaigns that are working?

This is remarkably useful on both an aggregate and individual basis. On an aggre… Read More

Want to grow your Facebook group membership? Looking for a strategy that works? In this article, you’ll discover how to use an underutilized Facebook ad campaign type to attract new members to your Facebook group. Why Use a Facebook Page Likes Ad Campaign to Grow Your Facebook Group? Attracting new group members with Facebook ads […]

The post The Unconventional Way to Grow a Facebook Group With Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

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Posted by KristinTynski

Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on.

When it started in 2013, sites saw a 63% decline in organic traffic from image results.

Why?

Because there was no need to click through when the image could be viewed in full from within the search results.

And then everything changed

In February 2018, Google decided to remove the “view image” button. Now searchers must visit the site hosting that image directly, restoring image results to their former organic search driving power.

According to some recent studies, this change has increased organic image traffic a massive 37%.

Given image results’ return to value, marketers are asking themselves how they can make the most out of this search mechanism.

So what are some new ways we can leverage tools to better understand how to optimize images for ranking?

To explore this, I decided to see if Google’s Vision AI could assist in unearthing hidden information about what matters to image ranking. Specifically, I wondered what Google’s image topic modeling would reveal about the images that rank for individual keyword searches, as well as groups of thematically related keywords aggregated around a specific topic or niche.

Here’s what I did — and what I found.

A deep dive on “hunting gear”

I began by pulling out 10 to 15 top ke… Read More

Conversations. We all have them. 

We enjoy the banter and insights. We laugh, we joke and discuss what matters.

We are social creatures.

But there is another side to our conversations that is not often discussed.

Often not talked about.

The other conversations

And I am not talking about the ones with other people. They are the quiet private chats we have with ourselves.

The stories that no one else hears.

Sometimes positive but often negative. And many times we don’t even know we are having them.

It is the “Monkey Mind” chatter and it is often relentless. 

These are pointless and harmful conversations we have with ourselves.

I’m not good enough. They are out to get me. I can’t do that.

It is noise. We chastise ourself.

These conversations take us into the future and drag us into the past.

We get in our own way. It is a human dilemma. 

This mind chatter can become a dis-ease.

A virus. 

It is the evil uncle that shows up uninvited.

If you allowed someone into your house and they told you out loud what you are telling yourself you would ask them to leave.

They aren’t welcome. But they keep knocking. An… Read More

When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do.

This is your elevator pitch…

If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what you just told them.

Our short-term memory has a tiny capacity, and information retention is vulnerable to the next distraction that comes along.

In the digital world, where distractions are even more prevalent, your window of opportunity to grab someone’s attention is even smaller.

So, when trying to convey the meaning and identity of your brand in the online world, you need to create a short and memorable experience.

It all starts with your domain name – the beginning of your online elevator pitch.

Look for your .ONLINE domain name now at www.get.online and use the coupon code JEFF to get 90% off on 1st-year domains!

What makes for a… Read More