Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon. Tune In to the Social Media Marketing […]
The post New Instagram Scheduling and Messaging Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is a Facebook ads expert who specializes in helping local businesses. She’s the founder of Allie Bloyd […]
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Posted by HeatherPhysioc
Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week’s Whiteboard Friday presented by Heather Physioc.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, everybody, and welcome back to Whiteboard Friday. My name is Heather Physioc, and I’m Group Director of Discoverability at VMLY&R. So I learned that when you onboard clients properly, the rest of the relationship goes a lot smoother.
Through some hard knocks and bumps along the way, we’ve come up with this immersion workshop model that I want to share with you. So I actually conducted a survey of the search industry and found that we tend to onboard clients inconsistently from one to the next if we bother to do a proper onboarding with them at all. So to combat that problem, let’s talk through the immersion workshop.
Why do an immersion workshop with a client?
So why bother taking the time to pause, slow down, and do an immersion workshop with a client?
1. Get knowledg… Read More
By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking.
What is SEO?
The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a top position through PPC campaigns.
More traffic, more conversions, more dollars. That’s why SEO is a crucial component of every website on the planet.
In my experience, so many marketers and entrepreneurs out there have this false sense of belief that they understand the ins and outs of SEO and how it works. In reality, this is usually not the case.
SEO is like anything else. Unless you’ve gone through practice, training, or some type of education, it’s going to be difficult to master.
Fortunately, the digital era has made it possible for you to learn SEO on your own with the help of online courses and guides. But which ones are the best? I’ve narrowed it down for you.
Who needs SEO certification?
SEO courses and guides are great for anyone, regardless of their experience with the subject.
It doesn’t matter if you’re an SEO beginner, have years of experience dabbling with SEO, or fall somewhere in-between; SEO certifications are for everyone.
SEO courses are well worth the investment. In some cases, the only … Read More
When it comes to creating your own blog, you have two options: build a website to blog on or use one of the best blogging platforms as your website. Building your own website and blogging on it — this is probably the “traditional” way to build a blog. To do this, you’ll need to use blog software, like WordPress.org, or a website builder, like Wix.
There are pros and cons to these: you’ll need to do a little more work at the outset and you’ll build your own audience from scratch, but you’ll own and control your site completely.
The other option is to use a pre-existing blogging platform, like Medium, LinkedIn, Facebook, Instagram, etc. With a blog platform, you’ll be beholden to the platform’s choices, settings, changes, and algorithms, but you’ll also have access to a built-in audience and you can launch your blog in literal minutes. I’ll refer to these platforms as blog sites, as well.
In this guide, I’ll break down both ways to set up your blog and help you pick which blog site, software, or platform is best for you. Let’s get to it.
How to Choose the Best Blogging Platform for You
To point you in the right direction, I need to ask you two questions: one about money, the other about your blog niche.
Do you plan to make money blogging?
If so, go with WordPress or Wix.
If you’re not trying to make money blogging, use one of the best blog sites instead…. Read More
