Author: Content Curator

Does your website look like it’s stuck in the ‘90s? Well, that’s a real bummer! Because the visual aesthetics of your website can have a lasting impact on your web traffic and sales conversions.

So, what do you do? Do you redesign the entire website? Well, that’s always an advised option but undertaking a website redesign can be a tricky and colossal endeavor. You have to face some confusing questions like: Where do I begin? What are the latest trends in designing websites?

But most importantly: How the redesign will affect your SEO and sales?

SEO is a tricky business even for experienced professionals. If you simply slap a new design on your website without considering SEO and its guidelines, it could seriously hamper your SERP rankings.

So, how do you make sure that your revamped website does not end up shoving your google ranking off a cliff?

All you need to do is follow this 7-point website redesign checklist to preserve your SEO rankings.

#1. Analyze your current design and user metrics

The first action is to take a hard, honest look at your current website. What needs changing right away?

Some questions that can help ease t… Read More

Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand How Facebook’s Ad Delivery System Works Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid […]

The post How to Reduce Facebook Ad Costs With Manual Bidding appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by Dr-Pete

On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened.

Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day …

The purple bar shows the new “normal” in our data set (so far). This represents a two-day relative drop of nearly 14% (13.8%). It definitely appears that Google dropped review snippets from page-1 SERPs across the roughly 48-hour period around their announcement (note that measurements are only taken once per day, so we can’t pinpoint changes beyond 24-hour periods).

Review drops by category

When we broke this two-day drop out into 20 industry categories (roughly corresponding to Google Ads), the results were dramatic. Note that every industry experienced some loss of review snippets. This is not a situation with “winners” and “losers” like an algorithm update. Google’s changes only reduced review snippets. Here’s the breakdown …

Percent drops in blue are <… Read More

Posted by Dr-Pete

On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened.

Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day …

The purple bar shows the new “normal” in our data set (so far). This represents a two-day relative drop of nearly 14% (13.8%). It definitely appears that Google dropped review snippets from page-1 SERPs across the roughly 48-hour period around their announcement (note that measurements are only taken once per day, so we can’t pinpoint changes beyond 24-hour periods).

Review drops by category

When we broke this two-day drop out into 20 industry categories (roughly corresponding to Google Ads), the results were dramatic. Note that every industry experienced some loss of review snippets. This is not a situation with “winners” and “losers” like an algorithm update. Google’s changes only reduced review snippets. Here’s the breakdown …

Percent drops in blue are <… Read More

Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself in our lives.

The technology first emerged in the mid-1950s. Some feared it would replace the human workforce in the future, but for now, we are safe. Artificial Intelligence is a catalyst that helps us with work. It is far from being as intelligent as humans.

But, as we speak, over 72% of people own AI-oriented mobile devices. Siri and Alexa are the biggest example and not to forget a smartphone’s facial recognition feature.

Artificial Intelligence also plays a vital role in design work. Wonder how? Let’s explore the tremendous potential of AI in design in this article.

1. AI stimulates creativity

The human mind’s creativity is the biggest differentiator between machines and humans. Artificial Intelligence helps boost creativity for designers, by taking care of some usual work that saves time and efforts for the de… Read More