Author: Content Curator

Posted by Dr-Pete

If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place.

Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this fan-favorite Whiteboard Friday starring the one and only Dr. Pete!

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans, Dr. Pete here. I’m the Marketing Scientist at Moz and visiting you from not-so-sunny Chicago in the Seattle office. We’ve talked a lot in the last couple years in my blog posts and such about featured snippets.

So these are answers that kind of cross with organic. So it’s an answer box, but you get the attribution and the link. Britney has done some great Whiteboard Fridays, the last couple, about how you do research for featured… Read More

When most people launch a new website, they use a shared hosting service to meet their web hosting needs. That’s because shared hosting is the most basic and cost-effective way to host a beginner website.

But as your site scales, its hosting needs are going to change. That’s when it’s time to start looking for a virtual private server—better known as VPS hosting.

VPS hosting is a step above shared web hosting. With a virtual private server, you’ll still be sharing a single server, but you’ll be sharing it with fewer websites.

Here’s how it works.

Basically, a virtual private server is one server that’s divided into separate virtual machines. Each virtual server can be run with custom configurations and separate operating systems.

VPS hosting comes with dedicated server resources as well. So even though you’re sharing a single server with other websites, your RAM and CPU are independent of those sites.

A virtual private server is best for those of you who want the benefits of a dedicated server, but don’t want to pay the high costs associated with dedicated hosting.

Here’s a visual representation that shows the difference between shared hosting, VPS hosting, and dedicated servers.

Most of you probably don’t need a dedicated s… Read More

In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes.

Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence.

With 500 million daily active users, it can seem impossible to stand out, however, with these tips and tricks you’ll be able to create a successful Instagram Marketing Strategy like a pro in no time.

Knowing your audience and the goals for your brand

If you haven’t already, first make sure your account is set up as a business profile to easily monitor insights and identify your current audience’s demographics.

Instagram business accounts provide data to show you how your posts perform. This will help you recognize which posts are resonating with your audience and which ones are not. Then you can take this information and pivot from your original Instagram marketing strategy if necessary.

If you’re looking to generate new leads, drive sales, or connect with like-minded people, knowing your audience and overall brand goals is important. Instagram business acco… Read More

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more. Why Consider IGTV? According to […]

The post IGTV for Business: New Research for Marketers appeared first on Social Media Marketing | Social Media Examiner.

… Read More

We’ve all experienced really bad customer service at some point in our lives. Whether it was failure to resolve an issue to our satisfaction (“sorry, no refund!”), or interminable waiting on hold, or outsourced customer service that really has no meaningful connection to the brand we engaged with, there’s plenty of frustration.

Yet, we should consider, perhaps even admit, customer service as an industry has improved over the years, due to technology and CRM systems (your account history is easily found), and perhaps most importantly, social media.

The consequences of a poor customer service experience have moved away from the one-on-one private phone conversation to a spectator sport in which anyone can share a bad experience, leave a review, or throw shade on a company for not “handling” an issue well. The cost of a bad customer service experience, in real dollars, can spiral out of the reasonable-sphere very, very quickly. Companies get this, and they have done well in evolving and investing to address this new paradigm shift.

Still, despite all the progress and improvements, there is still one, extremely frustrating, worst case scenario of which many c… Read More