Author: Content Curator

Posted by ryanwashere

A few years ago, I wrote a post here that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to get your website on top of the SERPs.

If you find your website in this position, don’t give up on SEO!

The point of “Search Engine Optimization” is to get organic exposure through search engines — it doesn’t necessarily have to be your website.

We can leverage the ranking authority of other websites pass organic referral traffic to our sites.

I’m going to give 6 times when you should NOT rank your website.

Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y

1. When the keywords are just TOO competitive

We’ve all been there: trying to rank a website with no authority for highly competitive keywords.

These keywords are competitive because they’re valuable so we can’t give up on them.

Here’s a few workarounds I’ve used in the past.

Tactic 1: Offer to sponsor the content

Ardent sells a product that “decarboxylates” cannabis for medicinal users.

There’s a ton of challenges selling this product, mostly because patients don’t know what “decarboxylation” means.

So, naturally, ranking for the keyword “what is decarboxylation” is a critical step in … Read More

Do you have a “sacred place” that is just yours?

That allows you to have the space and freedom to work on what is important.

Some of us work in “hot desk” environments. But these seem to be designed more to save money for the industrial corporation complex than for the creative human.

As humans and as creators we need that “special place” where we can bring forth our best work. It is where we can find our “flow”. And not allow the rest of the world to interrupt or distract.

Some of us do our best work in a noisy cafe. We need to be surrounded by humanity and the buzz of conversation. J. K Rowling wrote “Harry Potter” from the corner of a noisy cafe.

Others need silence. A shut door. A cave. Soft light.

Some are inspired by a view of a world from a distance. To watch humanity go past.

As unique humans we need to find our own creative space that works for us.

The importance of a sacred place

In the 1980’s before the advent of the Web, social media and smart phones, Joseph Campbell (the author of “The Hero’s Journey”) shared how he started each day.

This was his way to … Read More

Brand…

What does this word mean to you?

A brand is recognizable. Memorable. Trustworthy.

Brand’s penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns.

As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy.

It’s the brands that truly have control.

So, how do you build a brand that penetrates society’s skeptical guard of trust? (Or lack thereof)

The truth of the matter is, powerful brands are complex. They are not just a name, a product or a slogan. A brand is all of these things and more.

Brands are multi-layered with much of their meaning lying below the surface. We see the tip of the iceberg, while the mechanics of the brand are hidden from the naked eye.

But the tip of that iceberg is important. This is the part that people see, feel, and remember. The tip is what the average onlooker could describe when asked about your brand. It’s your name, domain name, logo, and slogan.

Look for your .ONLINE domain name now at www.get.online and use the coupon code… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci. Tune In to the Social Media Marketing Talk Show Listen […]

The post New Facebook Live Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention. […]

The post TikTok: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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