Author: Content Curator

Shopify is now one of the leading platforms when it comes to creating and running an eCommerce store. Shopify says it does all the heavy lifting for you, and all you have to do is just count the profits. Well, it’s a bit more complicated than that.

Shopify does manage a lot of things for you, but you need to know some key details before you pay for a plan. This ensures your store runs at 100% efficiency from day one.

Here are 7 Shopify tips to get you started on the right foot.

#1. Focus on mobile while designing a website

Shopify has a great website design tool. All you have to do is just drag and drop elements and set up a URL structure. What many first-comers forget about is creating a great mobile version of the website along with the desktop version.

Why is this important? Adobe’s 2015 State of Content report shows that 8 out of 10 people won’t continue to browse your website if it’s not displaying properly on their device. That’s 80% of traffic lost due to one mistake.

Normally, Shopify will tweak things to make your website look good on mobile. Don’t stop there, double-check the website to make sure it’s pe… Read More

If you’re new to web hosting, InMotion might not be a name that you’re too familiar with. Maybe you’ve heard of them, but they don’t have the same brand recognition as some of the other big players in the industry.

While they may not have Super Bowl commercials with women in bikinis, InMotion is one of the most reliable web hosting providers on the market today.

In fact, I ranked InMotion as the best web hosting for small business on my most recent list of the best web hosting providers.

InMotion is also known for its outstanding customer support and best business practices, which as earned them a top rating from CNET for 16 years. The Better Business Bureau gives them an A+ score as well.

So for those of you who are looking to host a new website or transfer your hosting service of an existing website, InMotion needs to be taken into consideration.

This extensive guide covers all of InMotion’s hosting plans, the benefits of using InMotion, and some other considerations to keep in mind while making this decision.

Is InMotion good for web hosting? Find out below.

InMotion Web Hosting Plans

I already mentioned that InMotion is a top choice for small business web hosting. They have plans to fit the needs of both business and personal websites of all shapes and sizes.

Shared Hosting
VPS Hosting
Dedicated Hosting
Reseller Hosting

We’ll take a closer look at the pricing and features of each plan so you … Read More

Video on demand (VOD) is the future and the future is here. All over the web, new services are popping up, offering consumers a new way to view their media. Some of that is already published media that they have bought the rights to (Shudder). Others are original content made by these services, giving them a unique platform where people can enjoy new kinds of video series they couldn’t see anywhere else (the now-defunct Seeso). Other platforms allow for both (Go90).

Over the top programming puts control into the viewer’s hands and Netflix, Hulu and other services show us the value of the business model.

Modern-day technology allows anyone – from huge brands to small businesses – to create their own VOD channel. Similarly to how blogging allowed anyone to become a journalist or a book author years ago, VOD solutions allow all of use to become broadcasters to build niche video brands of our own.

If you are considering creating your own, you may be wondering how to go about getting started.

Video-on-demand (VOD) content ideas for digital publishers and small businesses

While the idea of Video-On-Demand marketing… Read More

Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work? In this article, you’ll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion. First, Ensure Your Facebook Campaigns Are Tracking Correctly If you see your lead costs rise […]

The post 12 Techniques to Reduce Your Facebook Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by MiriamEllis



Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold.

Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list. Holiday shopping can and should be cheery, but sometimes it can be a bit of an overload. The end of the year can put local businesses back in the black, but it can be kind of stressful, too.

And that’s why local business marketers need a list of their own. Your agency can be holiday heroes, both to clients and their customers. An organized approach can ensure that no mom with three kids in tow is inconvenienced by a wrong address on a Facebook listing, and no dad is doomed to wander lonely aisles for hours with no help in sight. Strategic planning can save your clients, too, from total holiday frazzle.

Be of good cheer! Download the Moz Holiday Local SEO Checklist, share it with each of your clients, and plan for reputation, rankings, and revenue to rise as a result of your well-orchestrated campaign:

Get your free copy!

Holiday ma… Read More