Author: Content Curator

Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie:

In 2018, global email users amounted to 3.8 billion users.
93% of B2B marketers use email to distribute content.
73% of millennials prefer communications from businesses to come via email.
For every $1 you spend on email marketing, you can expect an average return of $32.

For every $1 you spend on email marketing, you can expect an average return of $32.
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Now, the subject line of the email plays a huge role in its effectiveness.

Here are 6 best practices for writing the perfect email subject line.
Know your recipient

Before you go “well, duh”, take a moment to really understand who’s on the other end. Are they likely to be extremely busy? Would they appreciate a little humor or a well-crafted pun?

You don’t want to rub them the wrong way and a little knowledge can go a long way in avoiding that.

Be personal and personable.

Tailoring emails to their unique recipients is almost a surefire way to get more clickthroughs. Research has shown that emails that includ… Read More

The holidays are right around the corner.

For me, this means a few things: football is back (hello, barbecue tailgates), I’m on the road until Thanksgiving, and there’s a marketer just waiting to hit my inbox with a holiday promotion.

Despite the fact that the fourth quarter comes with a mile-long to-do list and perhaps some added pressure, holiday planning doesn’t need to be a bah humbug. It also doesn’t need to feature your product library 1 day a week for 60 sixty days.

To help your business get the most out of this holiday season, I put together a list of holiday promotion do’s and don’ts to focus your efforts on what will land you on your customer’s nice list—and what will land you on the naughty list.

7 Must-Dos for Your Holiday Promotion Planning
Have a Plan

Ending the year on a high note is vital, especially for consumer-facing businesses.

Even if you’ve left your planning for the last minute, you can still avoid the Naughty List if you strategize as to how you’re going to approach the holiday season.

Just as you would for any other campaign, your plan should include the basics:

Establish your goal(s)
Know why it makes sense (for you and … Read More

Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and […]

The post Video Marketing Strategy: The Power of Video During the Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by MrLukeCarthy

From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.

In this episode of Whiteboard Friday, we’re delighted to welcome Luke Carthy to share actionable wisdom from his recent MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler.

Video Transcription

Hey, Moz. What’s up? Wow, can I just say it’s incredible I’m here in Seattle right now doing a Whiteboard Friday? I can’t wait to share this cool stuff with you. So thanks for joining me.

My name is Luke Carthy. As you can probably tell, I’m from the UK, and I want to talk to you about custom extraction, specifically in the world of e-commerce. However, what I will say is this works beautifully well in many of the verticals as well, so real estate, in job listings. In fact, any website that can pretty much spit out HTML in a web crawler, you can use custom extraction.

What is custom extraction?

Let’s get started. What is custom extraction? Well, as I kind of just alluded to, it allows you, when you’… Read More

Hostinger’s roots date back to 2004 in Lithuania. Although their web hosting services weren’t launched until 2007. Their first web hosting plans were available on 000webhost.com, before changing to hosting24.com in 2008.

After those first few changes, the Hostinger brand as we know it today was born in 2011.

While the company is fairly new compared to other web hosting providers on the market in 2019, the platform has 29 million users across 178 different countries.

This growth is impressive, to say the least. In short, they are not a small company.

But is Hostinger a good web host in 2019?

Hostinger is best known for its low-cost web hosting. If you refer to my best web hosting providers guide, you’ll see the Hostinger ranked first for the best cheap web hosting plans.

So for those of you who are looking for an affordable web hosting option, Hostinger needs to be taken into consideration. You can use this guide to decide if Hostinger has suitable hosting plans for your website.

Hostinger Web Hosting Plans

Compared to other web hosts on the market today, Hostinger doesn’t offer as many options. Their hosting plans are segmented into just three categories.

Shared Hosting
Cloud Hosting
VPS Hosting

The good thing about this is that the plans are very straightforward. I’ll give a more detailed analysis of what these plans include as we continue.

Shared Hosting