Author: Content Curator

Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences? In this article, you’ll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences. Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap? Imagine the following scenario. […]

The post How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences appeared first on Social Media Marketing | Social Media Examiner.

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Posted by DaisyQ

As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company. I won’t fault you if you don’t know what that is — we’ll get to it shortly.

Grow blog traffic, stat

In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.

The corporate e-commerce website (yep, we sold engine oil online at a premium) was a political minefield, so I had very limited sway. The blog was not. A group of three contributors would meet weekly and throw spur-of-the-moment posts together. It had a sporadic publishing schedule. The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish. The blog at the time had averaged under 5,000 sessions a month. Within a year, we doubled it. Within two years, we scaled it up seven times. By the time I left, we had surpassed 100,000 sessions within a month threshold.

What once was old can always be new again, and that includes your content. Here’s what you need to know about repurposing content safely.

Takeaways

Repurposing is great for both your bottom line and your content’s visibility.
Penalties for repurposing content don’t work quite how you think, and that’s a good thing.
Focus on adding value when repurposing old content, and your audiences won’t get bored.

Whoever said, “You can’t teach an old dog new tricks,” never repurposed their content. My name is Anna, and I am a strategist at Convince & Convert. Today, I want talk to you about repurposing content. Let’s go.

What Is Repurposing Content?

Repurposing content is an approach that takes existing published content, refreshes it, remixes it, and puts an entirely new spin on it to create something totally new and wonderfully different. I’m a huge fan of repurposing content for two main reasons.

The Benefits of Repurposing Content

1. The first one is that, contrary to popular belief, creating content isn’t free. In fact, it’s actually quite expensive. It costs a lot of time and a lot of money. And those are things that not every marketing department or brand has excess amounts of. Repurposing content can help maximize the existing investments we’ve already made.

2. The second reason I’m a huge fan of repurposing content is because thanks to the rise of cont… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ […]

The post LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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A2 Hosting has been around for nearly 20 years. This independently owned hosting company may not be the most well-known name in the industry, but it has worldwide data centers and provides outstanding services.

If you’re looking for a reliable web hosting provider, look no further than A2 Hosting.

A2 delivers strong uptime rates and great customer service. When it comes to speed, A2 is second to nobody.

Fast web hosting and A2 are synonymous. In fact, I named A2 Hosting as the most reliable and fastest host on my list of the best web hosting providers.

Whether you’re new to web hosting or looking to change web hosting providers, A2 needs to be taken into consideration. I created this guide to give you a more in-depth review of A2’s plans, features, and benefits.

Is A2 good for web hosting? Find out my answer below.

A2 Web Hosting Plans

Like most web hosts, A2 offers several different hosting options. The plans can be segmented into four different categories:

A2 Shared Hosting
A2 VPS Hosting
A2 Reseller Hosting
A2 Dedicated Hosting

I’ll go over the pricing and features for each of these plans as we continue.

Shared Hosting

A2 Hosting has some of the best shared web hosting plans on the market today. The choices are competitively priced, and offer plenty of benefits. A2’s shared plans definitely deliver in terms of performance as well.

There are three different shared plans to choose from. Her… Read More