Author: Content Curator

Posted by Cyrus-Shepard

If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis.

One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We’re talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe.

With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for an account.

The tool is free, and showcases a preview of many top SEO metrics in one place, including:

Domain AuthorityLinking Root Domains# of Ranking KeywordsSpam ScoreTop PagesTop Linking DomainsDiscovered and Lost LinksKeywords by Estimated Clicks (new)Top Ranking KeywordsTop Featured Snippets (new)Top Branded Keywords (new)Keyword Ranking DistributionTop Search Competitors (new)Top Search Questions (new)

Many of these metrics are previews that you can explore more in-depth using Moz tools such as Link Explorer and Keyword Explorer.

New experimental metrics

Domain Analysis includes a number of new, experimental metrics not avail… Read More

Posted by Catalin.Rosu

Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords.

We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them.

What does this have to do with SEO?

The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines.

This is intended to be a technical SEO audit, something we wanted to do from the beginning: a breakdown of HTML usage and how the results relate to modern SEO techniques and best practices.

In this article, we’re going to address things like meta tags that Google understands, JSON-LD structured data, language detection, headings usage, social links & meta distribution, AMP, and more.

Meta tags that Google understands

When talking about the main search engines as traffic sources, sadly it’s just Google and the rest, with Duckduckgo gaining traction lately and Bing almost nonexistent.

Thus, in this section we’ll be focusing solely on the meta tags that Google listed in the Search Console Help Center.

In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products.

Well, simply put, marketing a service is no easy feat. The most obvious problem being the lack of physical evidence – how do you promote something that isn’t tangible? How do you convince an individual to invest their time and money in an object that they can’t see or feel? The grey area that lies between selling the invisible is precisely where the great conundrum of the marketing world lies.

However, to make the process of advertising promising and ideas a tad bit easier, we’ve compiled five excellent tips that’ll catapult any service-selling business onto the thrones of success. However, before we get into that, let’s talk about why you need to market a services business differently than your standard run-of-the-mill product business.

Why should you market a services business differently?

Perhaps the most critical mistake service vendors can make is to utilize the same techniques used… Read More

Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? In this article, you’ll discover five tips to ensure your Instagram account stands out. #1: Give Your Instagram Copy Personality When developing an Instagram business profile, most companies focus on the visual aspects of their brand. […]

The post 5 Ways to Humanize Your Instagram Business Account appeared first on Social Media Marketing | Social Media Examiner.

… Read More

There’s a whole lot of amazing content being generated each minute on different platforms.

Here are some mind-boggling facts:

Instagram users publish 46,740 posts per minute.
Google conducts 3,607,080 searches per minute.
Twitter users send 456,000 tweets per minute.

Yes, content is essential. Google loves quality content. Your visitors love content. But it simply makes no sense to write content for the sake of writing.

Not only do you have to produce quality content but you also need to adopt methods to distribute it.

Producing content is one side – marketing it is another.

Content marketing is an absolute requirement for brand survival and it focuses on respecting your customers. I’ve grown a big part of ProofHub through content marketing by offering our potential customers information that is relevant to educate them about project management problems they face. And thereby, turn them into customers who are ready to use the tool.

Perhaps, a more accurate explanation of content marketing is provided by Content Marketing Institute:

“Content marketing is a strategic marketing approach to… Read More