Author: Content Curator

Posted by BritneyMuller

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.

(And we just can’t resist — if this whets your appetite for all things featured snippet, save your spot in Britney’s upcoming webinar with even more exclusive data and takeaways!)

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday.

Today we’re talking about all things featured snippets, so what are they, what sort of research have we discovered about them recently, and what can you take back to the office to target them and effectively basically steal in search results.

What is a featured snippet?

So to be clear, what is a featured snippet?

If you were to do a search for “are crocs edible,” you would see a featured snippet like this:

Essentially, it’s giving you information about your search and citing a website. … Read More

Okay, Here’s a fact to get you started on this article:

“According to the latest SBA study, more than 627,000 new businesses are launched every year, and at the same time, about 595,000 businesses shut down per year.”

If we segment our research into tech-startups, it turns out that in every one hour, 80 new companies are launched in the UK alone.

These numbers are a testament to two facts:

There are plenty of opportunities for new companies to start.
There’s such fierce competition that most startups fail to make it big.

These facts definitely make a person question the growth strategies they are using for their organization.

If you want your business to succeed, you have to step out of the conventional approaches of growth and be open to more creative solutions.

Honestly, no one will care about your tech startup or your recently launched product unless you know the tactics to get into your target customer’s mind. And for that, you have to choose the best growth hacking techniques that are tailored to meet your goals.

Why tech startups are making ‘Growth Hacking’ a big deal

Every aspiring entrepreneur wants to know t… Read More

… Read More

How many individual pieces of content marketing have you seen so far today?

If you’ve spent any time on the internet, the answer is probably somewhere between “thirty-something” and “far too much” – there’s a reason for it.

Marketing is everywhere, from our social media accounts to Google searches to even our email inbox. We are surrounded by a plethora of content (websites and apps) that demand our attention. And that’s just considering online content!

Understandably, that creates a conundrum for marketers. How can you make your own marketing stand out from the crowd or how do you increase your website engagement with all the competition out there? And how can you get – and keep – the attention of your potential clients?

One of the biggest factors in marketing that works to retain attention is the effective use of color.

Let’s take a look at how colors in marketing can be used and the design principles that go into choosing a color palette.

Why color choice is so important?

Effective marketing is marketing that gets the attention of the viewer. Effectiveness can be increased in a variety of wa… Read More

Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing. Why Consider TikTok? TikTok’s growth is fascinating on many levels. For starters, it’s the first major social […]

The post How to Get Started With TikTok: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

… Read More