Author: Content Curator

Automation has numerous applications and can help in many aspects of your business.

It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization.

Another benefit of using business automation is that it reduces the probability of errors in manual processes. Automation can optimize processes so that they are completed in less time and with more accuracy.

Here are 5 things your business should automate for better results.

1. Customer support

One of the most popular use cases of automation in business is leveraging chatbots to answer customer questions and provide support. Businesses from different industries around the world have started using chatbots for customer service. And, for the most part, customers prefer interacting with bots as it saves time and provides instant problem resolution.

Here is the level of acceptance of chatbots in customer service by customers worldwide.

 

Are you in the midst of planning your 2020 content marketing? Here are the 8 content trends you need to know about for 2020, according to Convince & Convert’s content marketing consulting team.

Content Trend: User-Generated Content

According to a recent study, 85% of consumers find UGC more influential than brand content. 

In fact, our own study on Instagram for tourism marketing found that UGC posts were the most engaging type of post on Instagram for tourism marketers. This finding applies to most other industries as well.

User-generated content not only engages consumers but also allows you to create more content with less resources and time by tapping into your community for ideas and pieces.

For 2020, you need to determine what inspires your audience to share content and how you can engage customers to create user-generated content. This step is part of our content marketing planning process for our clients here at Convince & Convert. Make sure it’s part of your planning process for 2020 too.

Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Why Engagement Remarketing Ad Campaigns Work Before diving into how […]

The post How to Retarget Ads to Engaged Instagram and Facebook Fans appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories Camera, the new Instagram app Threads, and more with special […]

The post Instagram Stories Launches New Creative Features appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast. Ralph is the founder of Tier 11, an […]

The post How to Customize Facebook Ads Based on Customer Awareness Principles appeared first on Social Media Marketing | Social Media Examiner.

… Read More