Author: Content Curator

If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions.

These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a website to go live.

But if you’ve never even touched the SEO side of your website, well then this article should convince you that it’s an absolute must to have if you want your business to succeed. Sure, there are numerous other marketing tools to use for promotion, but why not allow Google to do the marketing for you?

Let’s tackle SEO in general first, and then I’ll explain the importance of Meta Titles and Meta Descriptions.

What is SEO and why is it important?

SEO stands for Search Engine Optimization. It’s pretty self-explanatory, but let’s break it down a bit.

Whenever somebody searches for something on Google or Bing or even Yandex for that matter, the website’s algorithm tries to find the exact information this person is looking for. In order to do this, the algorithm searches things such as matching words in the content… Read More

Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started? In this article, you’ll discover how to set up, create, and analyze branded content posts on Instagram. What Is Branded Content on Instagram? Branded content posts were first introduced on Facebook and have now moved over to Instagram […]

The post Creating Branded Content on Instagram: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page features, and Facebook Stories ad updates with special guests, Amanda […]

The post LinkedIn Events Relaunches: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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You can tell how long someone has worked in social media by asking about their biggest gaffe. The mis-tweet that was deleted as quickly as it was sent. The time Facebook went live from a phone inside a pocket. Accidents happen, sure. But as social media enters its second decade of being someone’s job, accidents can become major offenses. Even fireable ones.

No one wants to lose their job because of social media, so employees and employers must align on the proper ways to use social media on company time. Boundaries and consequences must be defined alongside other company rules, usually in an employee handbook.

What is a social media policy?

A social media policy serves to protects employees as much as it does the company for which they work. It provides employees guidelines for personal social media use in a way that isn’t completely obvious and controlling, but also protects both the employee and employer.

History of Social Media Policies

What originated in the 2000s as “Blog Policy” was essentially warnings about what employees could and shouldn’t blog about or post on an online message board. This quickly evolved into guidelines for “online content” and, specifically, social media activit… Read More

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is a video marketing strategist who helps people become thought leaders […]

The post How to Use YouTube and Instagram to Establish Authority appeared first on Social Media Marketing | Social Media Examiner.

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