Author: Content Curator

Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns? In this article, you’ll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns. Why Seasonal and Holiday Ad Campaigns Matter For many businesses, seasonal campaign performance can be […]

The post How to Improve Your Facebook Ads During a Holiday Season appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by Purple-Toolz

I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition.

What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on.

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself.

The scenario I’m going to use is that I want analyze some SEO attributes (e.g. backlinks, Page Authority etc.) and look at their effect on Google ranking. I want to answer questions like “Do backlinks really matter in getting to Page 1 of SERPs?” and “What kind of Page Authority score do I really need to be in the top 10 results?” To do this, I will need to combine data from a number of Google searches with data on each result that has the SEO attributes in that I want to measure.

Let’… Read More

WordPress is a platform that even non-technical people can set up and start managing without much hassle. However, akin to other web technologies and CMS’s out there, WordPress is also prone to errors. These WordPress errors are triggered due to several reasons, and if you don’t diagnose and troubleshoot them within time, it can cause serious damage to your business.

While services like managed WordPress hosting can help you avoid most of these errors, it’s still important to know how to fix them manually should your WordPress website run into strife.

Hence, in this guide, we will be discussing ten common WordPress errors and how to fix them in the most effective way.

Quick overview

500 Internal Server Error
Error Establishing a Database Connection
The White Screen of Death
Syntax Error
Image Upload Issue
Locked out from WordPress Admin
403 Forbidden Error
Mixed Content Error in WordPress
502 Bad Gateway Error
Connection Timed Out

#1. 500 Internal Server Error

An internal server error can occur due to several reasons but the error itself does not tell much about what triggered it. Usually, though, it occurs due to bad themes or plugin files, or due to a corrupt .htaccess file.

… Read More

Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing […]

The post 6 Social Media Marketing Attribution Models and Tools to Help Marketers appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by SamuelMangialavori

It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused.

In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I’ve worked with, PAAs have really had an impact on their SERPs.

If you are anything like me, you might be asking yourself the same questions:

How important are these SERP features? How many clicks do they “steal” from SEO?And most importantly: who are these people that also ask SO MANY questions? Somehow, I always imagine the hipster-looking man from Answer the Public being the leader of such a group of people…

The first part of the post focuses on five things I’ve learned about People Also Ask, while the second part outlines some ideas on how to take advantage of such features.

Let’s get started! Here are five things you should know about PAAs.

1. PAA can occupy different positions on the SERP

I don’t know about you all, but I wasn’t fully aware of the above until a few months ago; I just assumed that most of the time PAAs appeared in the same location, IF and only IF it was actually triggered by Goog… Read More