Author: Content Curator

Posted by Cyrus-Shepard

A good, solid competitive analysis provides you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including:

How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis

Plus, don’t miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!



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Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re talking about a really cool topic — competitive analysis. This is an introduction to competitive analysis.

What is competitive analysis for SEO?

It’s basically stealing your competitors’ traffic. If you’re new to SEO or you’ve been around awhile, this is a very valuable tactic to earn more traffic and rankings for your site.

Instead of researching blindly what to go after, competitive ana… Read More

When it comes to hosting a website, performance is usually the first thing that everyone looks for. You want to find a web hosting provider that delivers strong uptime rates, high speeds, and enough resources to run your website.

While performance is obviously crucial, lots of webmasters forget to consider managing their hosting plan after they sign up.

Your current hosting provider may offer strong performance, but if it’s too complicated to manage your account, then you should look for a cPanel web host.

What is cPanel?

cPanel is one of the most popular control panels in the web hosting industry. The interface and dashboard make it easy for webmasters to manage things like domain names, backups, email addresses, files, account preferences, and more.

In my experience, once you’ve used cPanel, there is really no looking back. I’ve experimented with other dashboards, but cPanel is the best for beginners and experts alike.

One of the reasons why cPanel is so popular is because it’s a web-based control panel, meaning you can manage your website from anywhere with an Internet connection, as opposed to needing software on a specific piece of hardware.

Anyone with a website can benefit from cPanel hosting.

Whether you’re looking for a shared hosting plan, virtual private server (VPS hosting), or dedicated server, a user-friendly hosting interface will make your life much easier.

cPanel Web Hosting Revi… Read More

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to.

When someone is using the internet, they are doing so for three different reasons:

To buy something
To find information
To be entertained

If your site content or service isn’t catering to exactly what your audience is looking for, then they will leave within a few seconds and likely never come back.

Unfortunately, this is something that happens millions of times per day across millions of sites on the internet. Too much emphasis is being placed on creating content and not enough on personalizing content.

With user engagement, interests and browsing habits being collected and tracked more than ever before… websites and blogs of all sizes should be using this data to improve user experience through site content, navigation, calls-to-action, and user intent.

Here are some useful tools, tips, and solutions on how to improve your site personalization.

1. Personalized search and browsing

One of the very first forms of personalized content many of us will remember is Google AdSense…. Read More

We feel exhilarated when we receive a good response to our social media posts.

It boosts our confidence.

We know we are doing the right thing on social media.

What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of engagement.

There are certain content formats that an audience loves. For example – a funny meme is likely to be shared more on social media than a case study.

But you cannot solely depend on a specific content format to convey a variety of important messages to your followers.

The best approach is to keep experimenting with content formats to engage your audience and boost social media followers.

In this post, we cover 6 different content formats that will help you engage your customers and gain new followers.

1. Video

Videos are a social media darling. Marketers around the globe rely on videos to influence the purchasing decision of their social media users.

And why not?

In an Animoto survey, 64% of consumers confirmed that watching marketing videos on Facebook has influenced their purchase decision in the last mon… Read More

How is your website performing?

No, I’m just talking about how many visitors you’re getting or how much money you’re making. I’m referring to the actual backend performance of your site.

The truth is, factors like uptime rate or page loading speed have a direct impact on conversions and other KPIs.

Most web hosting providers will offer a 99.9% uptime guarantee. But how can you know for sure if they are meeting that promise?

The solution is simple; you need a website monitoring tool.

Website monitoring services can help you determine the strengths and weaknesses of your site. Based on this information, you’ll be able to make any necessary adjustments in order to improve your site’s performance.

Everyone with a website can benefit from website monitoring tools. It doesn’t matter if you’ve owned your site for a decade, launched within the last year, or you’re building a new website from scratch—you need to monitor its performance.

What is Website Monitoring?

Years ago, website monitoring used to be challenging. It required on-site servers and complex packages for IT departments.

Today, website monitoring is easier than ever before. Site monitoring tools are now offered as managed services. This provides webmasters with an easy to understand dashboard view of the most critical metrics of a site’s performance.

A website monitoring service can help you track things like latency, load bal… Read More