Author: Content Curator

Uptime is the most important part of hosting your website. This should be the first thing you use to evaluate the quality of a potential hosting provider.

What exactly is uptime?

By definition, this is the amount of time that the server hosting your website is up and running. Uptime rates are typically listed as a percentage, such as 99.95%.

If a hosting provider has strong uptime rates, then it’s a good indication that their servers perform well. So if you choose a provider based on this metric, then you can assume that your site will stay up and running nearly all of the time.

The problem with choosing a web hosting plan based on uptime is that it’s tough to independently verify claims made by different web hosts. Nearly every hosting provider will claim to have high uptimes, which forces you to take their word for it.

That’s why I created this guide.

I want to clarify any misconceptions about uptime rates in web hosting. I’ve done the research and identified the web hosts with the best uptime rates to help you make an informed decision.

Whether you’re creating a new website or you’re planning to switch hosting providers for your existing site, this resource will be a valuable reference.

Why is Uptime Important?

Imagine this—a user lands on your website and it doesn’t load. Now what?

88% of online consumers are less likely to return to a website after having a bad experience. I think i… Read More

Creating a website used to be a massive project.

And expensive too.

Everything had to be built by hand and businesses needed to work with an online marketing agency that would charge them tens of thousands of dollars to build the site. If you wanted a professional-looking site, that was your only option.

Things have gotten a lot cheaper over the years.

Now it’s possible to get a polished site for less than $100. About $10 to buy the domain, $30–60 for a good template, and $5–10/month to host it. It’ll look so good that people won’t even realize that you built it yourself. It’ll look like some high-flying marketing agency built it for you.

Not only has it gotten cheaper, it’s also gotten a lot easier.

There’s a number of approaches you can take to creating a website.

Our General Take On Building a Website

Don’t get confused by all of the different options for creating a website. For a more in-depth look at how we think about this, check out our preliminary guide on how to create a website.

WordPress is King

In most cases, we highly recommend to build your website with WordPress. It’s an open source platform that allows you to run your website with very little technical expertise.

Some of the biggest websites on the Internet are built on WordPress. TechCrunch, The New Yorker, Variety and MTV News, just to name a few.

It’s also the most popular blogging platform, so there are h… Read More

Traditionally, there have always been three main types of web hosting.

Shared hosting
VPS (virtual private server) hosting
Dedicated server hosting

But cloud hosting is a newer type of web hosting that’s very appealing and rapidly growing in popularity.

Your hosting plan and provider is the lifeblood of your website. So when you’re evaluating the best web hosting providers, you need to consider every possible option.

Just because something is new or unfamiliar, it doesn’t mean that you should take it out of the running for your decision. That was my inspiration for writing this guide.

In many cases, cloud hosting is an ideal option for the majority of websites out there. So if you’re interested in learning more about this alternative type of hosting, you’ve come to the right place.

I’ll explain exactly what cloud hosting is, how it works, and show you some of the best cloud web hosting providers on the market today.

You can use this information to help you pick a cloud hosting plan that fits the needs of your website.

What is Cloud Hosting?

Broadly speaking, “the cloud” typically refers to remote storage solutions. For example, you can store pictures from your smartphone or documents on your computer to a cloud storage space like Google Drive.

This is different than storing files locally on something like an external hard drive. I’m sure you’re familiar with both of these scenarios, and y… Read More

These days, the attention span of your audience is at its lowest point in human history.

We know that 55% of visitors stay for 15 seconds or less on a page and that their attention span is limited to, more or less, 8 seconds. As a consequence, you have these 8 seconds to capture their attention and another 7 seconds to deliver them something worthy in order to convince them not to leave your page.

A common mistake marketers and business owners frequently fall into is trying to attract everyone to their product instead of focusing on attracting the right people.

You need to come up with something that speaks to people on an individual level in order to trigger the best results.

Moreover, you are dealing with an audience that was raised by social media, the same social media channels that keep them engaged at all times and give them a voice.

Can you give them a voice as well? Can you actively engage them in your content marketing process? You can, and with this article, I will try to pinpoint the best strategy towards this end: the “personalized quiz”.

What is a personalized quiz?

Digital marketing may transform your business but interactive content wil… Read More

Dwell time is one of those ranking factors which is proven to impact your overall site’s SEO.

It is a user-based metric that refers to the period or length of time that a user spends on a page after a click. It is not the most talked-about metric. But it is an important measurement that every marketer should be paying attention to.

Dwell time is a good indicator that can help in evaluating the quality of your website traffic. However, the results of this metric can be misleading at times.

In this article, we will discover more about dwell time and its relationship with SEO.

What is Dwell Time?

The concept of dwell time was first introduced in 2011 in a Bing article. The blog post written by Duane Forrester indicated how to build quality content. This was the first time that the idea of dwell time was talked about and now it seems that the whole digital marketing community is raving about the concept.

In the blog, dwell time was defined as the actual time duration that a visitor spends on a page before going back to SERPs (Search Engine Results Pages).

Suppose I’m researching “Best digital marketing practices for startups in 2… Read More