Author: Content Curator

It used to be the case that the “mobile web” was almost entirely separate from the “main” part of the Internet.

This was back when you might try to get online from a Motorola flip phone, entering a web address that started with WAP. The Wireless Application Protocol resulted in “web pages” that were really just strings of text you could navigate through for basic information like weather and sports scores.

The “mobile web” of today, of course, is a far cry from those early days, which makes it even more surprising why so many companies haven’t learned to fully embrace (and capitalize on) the mobile experience.

Mobile App vs. Mobile Web

The truth of the matter is that more people are spending time going online via their smartphones and tablets than they are through their laptops and desktop computers.

Given this, many brands assume that they have their bases covered if they offer a mobile-friendly website… but, that’s just part of the equation.

Even when you look at giants in the industry like YouTube and Amazon, actually using their mobile websites isn’t really the best possible user experi… Read More

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […]

The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner.

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Posted by FeliciaCrawford

MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time.

If you’re still wishing you could’ve joined us in Seattle this past July, you’ll be happy to know that you can recreate the MozCon experience from the comfort of your home or office (or your home office, but hopefully not your office-home — seriously, Karen, the quarterly reports will still be there in the morning!).

Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure!

Get the MozCon 2019 video bundle

Tell me about the video bundle!

For those of you who attended in-person, good news: you’ve already got access! The video bundle is always included in the price of your MozCon ticket, so you can relive your three jam-packed days of learning as many times as you want — and if you aren’t too bummed that they already made you share your MozCon swag with them, be sure to share the vids with your team!

Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what you have to offer. Before they make a purchase, they go through a whole buying journey.

To understand your customer’s buying journey, it’s important to understand the eCommerce marketing funnel.

In this article, we’ll take a look at what an eCommerce marketing funnel is and how you can leverage one to your advantage.

What is an eCommerce marketing funnel?

An eCommerce marketing funnel is designed to illustrate the route customers take while making a purchase. It follows the customer’s journey right from the time they become aware of a product to the time when they make a purchase.

It’s a concept that gives you insights into the customer’s psyche. You can also use the funnel to understand the concepts of cross-selling, upselling, subscription-based models, and customer retention.

Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch? In this article, you’ll find four ways to keep more eyes on your Instagram stories, without using ads. How the Instagram Stories Algorithm Works The Instagram algorithm determines the number of followers who see your stories. The algorithm tries […]

The post 4 Ways to Improve Your Instagram Stories Organic Reach appeared first on Social Media Marketing | Social Media Examiner.

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