Author: Content Curator

Posted by MiriamEllis

Image credit: Dion Gillard

Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure:

The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing.
The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing.

Seems simple enough. But it’s this structure that gives franchise marketing its unique complexities. For your agency, the challenge is that you can’t enter these marketing relationships equipped solely with your knowledge of corporate or local search marketing.

You need to deeply understand the setup to avoid bewilderment over why implementation bogs down with franchise clients and why players lose track of their roles, or even overwrite one another’s efforts.

In this post, we’ll give you some quick and useful coaching on the franchise model, but if your agency just got a phone call from Orangetheory or Smoothie King, you can get the bigger playbook right away.

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Posted by MiriamEllis

We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.

Who can take the survey?

Anyone who markets local businesses in any way is eagerly invited. Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! Whether you do just a little local search marketing or a lot, are a novice or an adept, your insights have value.

What is the survey about?

Unlike a typical local ranking factors poll, The Local Search Marketing Industry Survey digs deep into marketers’ experiences with tactics, challenges, clients, Google, and the working environment. For example, we learned last year that:

90% of respondents felt Google’s emphasis on proximity was detrimental to SERP quality62% felt there aren’t enough quality local search marketing training materials available60% lacked a comprehensive review management strategy49% felt utilization of Google Business Profile features were impacting local rank35% had no link building stra… Read More

Recent years have seen a dramatic increase in the amount of remote workers, and for good reason. Not only has this style of work become more accessible with technological advances, but employees themselves are increasingly seeking it out.

In a recent survey, over 35% of American employees stated that they would change their job for one that allowed full-time remote work.

When it comes to marketing, remote teams can allow you to take advantage of this employee trend, while at the same time bringing multiple benefits to your business:

Tapping into a wider global workforce allowing you to make a team with a well-rounded set of marketing skills.
Reduced overhead costs from no longer needing to maintain a large physical office.
Increased employee satisfaction by providing them the flexibility that employees are seeking.
The potential to increase employee engagement and productivity if you manage your team effectively.

Given these potential benefits from using a remote marketing team, questions arise around how to form a high-performing team and avoid some of the common problems facing remote teams. Below you’ll find some of the most important steps in setting up and managing a re… Read More

Data-driven personalization continues to grow in effectiveness for marketing departments. Let’s dive into what it is and why it’s important for your 2020 marketing strategy.

What is data-driven personalization? 

Data-driven personalization is when you know enough about someone to deliver content to them at just the right moment. At its core, personalization is delivering value to someone at just the right moment. Gone are the days of random blasts and generalization. Today, you must be specific, personal and strategic with your marketing efforts.

That is why data-driven personalization is a big deal for marketers in 2020. 

It is such a big deal that my team at Ascend2 conducted the “Data-Driven Personalization Survey” to gather data on how marketers are using data-driven personalization to enhance their marketing strategy. 251 marketing professionals participated in the survey. To review all of the data, you can download the Data-Driven Personalization Survey Summary Report. 

Here are key findings from the report and a few tips on data-driven personalization to plan your 2020 marketing str… Read More

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? In this article, you’ll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time. What Are the Facebook Power 5 Tools? Facebook launched its new Power 5 tools […]

The post Facebook Power 5 Ad Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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