Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course […]
The post Instagram Stories Branding: Marketing That Benefits Your Business appeared first on Social Media Marketing | Social Media Examiner.
Posted by Emily.Potter
A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in our London office. Today I’m going to talk to you about hypothesis testing in SEO and statistical significance.
At Distilled, we use a platform called ODN, which is the Distilled Optimization Delivery Network, to do SEO A/B testing. Now, in that, we use hypothesis testing. You may not be able to deploy ODN, but I still think today that you can learn something valuable from what I’m talking about.
Hypothesis testing
The four main steps of hypothesis testing
So when we’re using hypothesis testing, we use four main steps:
First, we formulate a hypothesis.Then we collect data on tha… Read More
Guest blogging can be a great way to build and grow your business. It’s a way to get your work in front of a new audience and it also helps you to build authority in your niche. It’s actually the most powerful and ethical link building tactic and if you know how to write a perfect guest post pitch, you will be getting some great results.
However, if guest blogging is done incorrectly, it can be quite ineffective and harmful to your brand. Several big blogs have stopped accepting guest posts. Why? Simply because with Google’s latest search algorithm changes, more and more people are sending guest post pitches while the quality of pitches is declining. That makes it much harder for bloggers to find quality content for their blogs.
That’s the reason I wrote this post – to show you how not to do guest posting and how to do it the right way so you can land some guest posts on popular and high-quality websites.
Let’s go over some of the worst guest post pitches that editors get, and how you can avoid making those mistakes.
1. Spammy guest post pitches
Sincerity is always a good idea.
One of the worst types of guest post pitches that editors get is fro… Read More
Everyone loves to get a great deal. That’s why it’s worth it to shop around to get the best possible rate for web hosting.
However, finding the cheapest web hosting plans isn’t always easy.
It’s common practice in the web hosting industry for providers to advertise really low introductory rates. But in order to get the lowest possible monthly rate, you’ll have to pay up-front and in-full for at least a year.
Basically, the longer your contract terms are and the more you pay upfront, the cheaper your monthly rates will be. It’s also worth noting that your rates could double or even triple when it comes time to renew your plan. The best price will always be for your first contract.
So you can’t just take the advertised rates at face value. What might sound like affordable web hosting initially, could end up costing you much more than you anticipated.
The word “cheap” doesn’t mean the same thing to everyone. A friend of yours could recommend a hosting plan that’s cheap to them, but way out of your price range.
Plus, the cheapest option isn’t always the best option. Some hosts have low rates but provide terrible service. This will end up costing you more money in the long-term.
That’s what inspired me to write this guide.
I’ve taken all of these factors into consideration to identify the most affordable web hosting plans that are worth using. All of the options in this guide are shared … Read More