Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […]
The post Instagram Launches IGTV Series Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.
Posted by BritneyMuller
There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
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Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about all things BERT and I’m super excited to attempt to really break this down for everyone. I don’t claim to be a BERT expert. I have just done lots and lots of research. I’ve been able to interview some experts in the field and my goal is to try to be a catalyst for this information to be a little bit easier to understand.
There is a ton of commotion going on right now in the industry about you can’t optimize for BERT. While that is absolutely true, you cannot, you just need to be writing really good content for your users, I still think many of us got into this space because we are curious by nature. If you are curious to learn a little bit more about BERT and be able to explain it a little bit better to clients or have better … Read More
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast. Brian is a YouTube expert who helps people amplify their message with the power of […]
The post How to Ensure People Watch Your YouTube Videos appeared first on Social Media Marketing | Social Media Examiner.
Posted by PhilNottingham
Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week’s episode of Whiteboard Friday.
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Video Transcription
Howdy, Moz fans. My name is Phil Nottingham, and welcome to another edition of Whiteboard Friday. Today we’re going to talk about how to come up with a great idea for your video series or podcast. I think a lot of businesses out there understand that there’s just this great opportunity now to do a longer form series, a show in podcast or video form, but really struggle with that moment of finding what kind of idea could take them to the next level and help them stand out.
1. Audience
I think the most common error that businesses make is to start with the worst idea in the world, which is interviewing our customers about how they use our product. I’m sure … Read More
We spend so much time working, but much of that time is not terribly productive.
This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers from around the globe and discovered several fascinating findings about how we work, and what impedes that work.
I very much suggest you download and read the entire report. It’s fascinating, encouraging, frustrating, and motivational, and I don’t see much research that can fit all of that into a few pages + charts.
It asks a big and important question:
There is a class of companies that consistently outperforms the competition. Why? How do they change pressure into an opportunity? What sets these organizations apart year after year?
The answer, at least in part, is work … and workers.
Per the report: “These companies have the ability to put relentless pressure on work performance while simultaneously creating a culture that is positive, open and honest.
These organizations also support their p… Read More