Posted by PhilNottingham
Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week’s episode of Whiteboard Friday.
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Howdy, Moz fans. My name is Phil Nottingham, and welcome to another edition of Whiteboard Friday. Today we’re going to talk about how to come up with a great idea for your video series or podcast. I think a lot of businesses out there understand that there’s just this great opportunity now to do a longer form series, a show in podcast or video form, but really struggle with that moment of finding what kind of idea could take them to the next level and help them stand out.
I think the most common error that businesses make is to start with the worst idea in the world, which is interviewing our customers about how they use our product. I’m sure … Read More