Author: Content Curator

Creating a new website from scratch is exciting. But where do you start?

The first step is choosing a website builder. If you do some preliminary research, you’ll quickly learn that Squarespace and WordPress are two of the top options to consider.

With that said, Squarespace and WordPress are very different.

Squarespace is a traditional website builder with some of the highest quality design templates that you’ll find on the market. It has a drag-and-drop builder, which means you don’t need to know how to code if you’re using Squarespace.

Squarespace is more of an all-in-one platform. You’ll be able to get your domain and web hosting plan from this provider as well.

On the other hand, WordPress is not technically a website builder, but you can still use it to create your own website. WordPress is a CMS (content management) system that powers 34% of the entire Internet. We use WordPress here at Quick Sprout.

WordPress requires a bit more technical knowledge and basic coding ability. The upside of using WordPress is that offers complete customization—it’s virtually limitless.

In short, anyone can create a beautifully designed website with Squarespace, but the functionality of the site will be limited. WordPress allows you to scale and customize your website with total freedom, but it requires more work and technical ability.

There are definitely pros and cons to each of these website builders. I cr… Read More

Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out.

Research shows that video marketing is the second most important type of content B2C marketers use today.

Image Source: Content Marketing Institute

And the B2B landscape is no different. Video marketing makes brands relevant and marketers are channeling more resources to accelerate their sales cycles.

What’s driving this marketing behavior?

A few factors.

First, people are spending more time watching video content. For example, research shows that 79% of internet users… Read More

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot of people struggle with Instagram hashtags. They […]

The post How to Use Instagram Hashtags for Business: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

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Posted by rachelgooodmanmoore

Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky.

Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you work for, what a reporting cycle looks like, and other factors — but ultimately it’s the time of year when we have to get our ducks in a row and report to our stakeholders: not only on the SEO progress that we’ve made, but what that progress equates to in terms of real-world implications.

For me, one of the biggest time-black-holes when building reports is the fact that I’m reaching to collect data from disparate sources to paint a full picture of my SEO work. I find myself grabbing screenshots from various tools, pulling them into a template that I’ve built, and wishing I had a streamlined process for it all … then, repeating the exact same data-wild-goose-chase-and-template-building-acrobatics for each site I track. Ugh.

A solution (which I admit I’m a totally biased fan of) has launched in Moz Pro this week. Within a Campaign’s custom reports, we’ve introduced nine custom report templates to help you report on what matters to your stakeholders. Just select a template and dive int… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn […]

The post Twitter Introduces Conversation Insights and Upcoming Features for 2020 appeared first on Social Media Marketing | Social Media Examiner.

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