Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast. Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide […]
The post Facebook Ads Strategy: A New Approach for a Competitive Marketplace appeared first on Social Media Marketing | Social Media Examiner.
Posted by rosssimmonds
If you’re one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
What’s going on, Whiteboard Friday fans? My name is Ross Simmonds from Foundation Marketing, and today we’re going to be talking about how to develop a content distribution playbook that will drive meaningful and measurable results for your business.
What is content distribution and why does it matter?
First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that it is becoming harder and harder than ever before to stand out as a content marketer, as a storyteller, and as a content creator in today’s landscape. It’s getting more and more difficult to rank for content. It’s getting more and more difficult to get organic reach through our social media channels, and that is why… Read More
How high is the content engagement on your website?
One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content.
No comments.
No shares.
High bounce rate.
Low dwell time.
These are just a few of the effects when you fail to keep your website visitors on your site.
But what if there was a way to hook your readers as soon as they land on your website and keep them reading your content?
If you are tired of publishing boring content, continue reading below as I share 8 amazing techniques for increasing content engagement.
Let’s dive in.
1. Use proven headline formulas that fulfill a promise
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest of your content.
You already know that your headline is the first chance that you get to capture someone’s attention. So, it’s important to use headlines that make a promise and increase clicks to your site.
The question is how do you craft headlines that are proven to work?
No need to reinvent the wheel.
Here are some formulas that you can use to capture attention and get more cl… Read More
Social media is one of the most ubiquitous elements of modern life. Whether that’s a good or a bad thing is a debate for another time and place. The mere fact that social networks have such primacy in so many people’s lives means that businesses have to sit up and take notice.
Firms who aren’t using social media for marketing to generate business and to boost conversions are missing out. Similarly, firms who haven’t wised up to social media’s utility in the SEO field are also behind the curve. Social media platforms offer a plethora of opportunities to support and maximize your SEO strategy.
What follows is a rundown of how to use some of the most popular social networks for SEO. I will cover how you can turn likes, retweets, and other social engagements into cold hard traffic for a site. Before that, it is worth first looking at the relationship between social media and SEO. It’s a much-misunderstood relationship that is essential to get to the bottom of.
Why social media is important for SEO
Social media signals and social media engagement are not SEO ranking factors. Sites with a larger social media presence are not automatically ranked m… Read More
Posted by MiriamEllis
A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.
Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost.
Don’t settle for this. Know that less-motivated competitors are losing this opportunity, too. This creates a large, blank canvas for a franchise you’re marketing to paint a new picture which takes state, regional and community nuances into account.
One famous example of localized marketing is McDonald’s offering SPAM in Hawaii and green chile cheeseburgers in New Mexico. For your franchise, it could revolve around customizing content for regional language differences (sub sandwich vs. po’ boy), or knowing when to promote seasonal merchandise at which locations (California vs. North Dakota weather).
What you need is marketing plan capable of scaling from national priorities to hyperlocal customers. Want the complete strategy now?
Get The Practical Guide to Franchise Marketing
From paint roller to sumi-e brush: A franchise marketing plan