Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience? In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey. 2 Facebook Ad Types That Work With Cold Audiences Cold audiences contain new […]
The post How to Customize Facebook Ads for the Customer Journey appeared first on Social Media Marketing | Social Media Examiner.
Is your hashtag strategy helping or harming your business?
Well, chances are…you don’t have one.
Everyone is using hashtags these days, but without the right hashtag strategy – sprinkling your social media posts with them without any plan can do you more harm than good (see my previous post about banned hashtags here). Also using too many can dramatically undercut organic reach on your Facebook page – often for months to come.
And to make it even more tricky – hashtags don’t work the same way on Facebook, Instagram, LinkedIn, and Twitter.
How should you go about using hashtags on the top three social media platforms to help your business? Let’s dive into how to create a hashtag strategy for the different social media platforms!
Creating a hashtag strategy – where to start?
Before we dive into each social media platform separately, a key to a successful hashtag strategy is understanding your target audience and which hashtags they are really following.
Whom are you really targeting? #Mumpreneurs or #Soccermums? What are your followers interested in? Have a look at a few profiles you’re following an… Read More
Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup? In this article, you’ll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop. Why Broadcast Live Video in High Definition? If you want to organically reach as […]
The post How to Go Live in HD Quality From Your Computer appeared first on Social Media Marketing | Social Media Examiner.
Posted by AndrewDennis33
Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links.
Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember.
In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm.
So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is simple — it’s content and it’s links.
Now, this is a simple concept, but it is much more nuanced and complex to execute well. However, I believe that by getting back to basics and focusing on these two pillars of SEO we can all spend more time doing the work that will be most impactful, creating a better, more connected web, and elevating SEO as a practice within the marketing realm.
To support this movement, I want to provide you with strategic, actionable takeaways that you can leverage in your own content marketing and link building campaigns. So, without further ado, let’s look at how you can be successful … Read More
Building a website has never been easier.
The days of developers and web designers being the only people who can create a website are long behind us. Anyone can create a website in minutes without writing a single line of code. All you need to do is find a website building platform.
But if you’re creating a website for the first time, you’re probably looking for the most cost-effective solution. You might want to test out different options to see what you like the best.
If this sounds like your situation, then I’m sure you’re looking for a free website builder.
Dozens and dozens of platforms out there will tell you that you can build a website for free. Unfortunately, building a legitimate website for free is actually not very realistic.
Most free website builders will be extremely limited or have some contingencies that require you to pay. It might start out as free, but you’ll quickly learn that it’s not truly free.
This shouldn’t discourage you from trying different website builders. Free website building plans are a great way to get your feet wet with web creation. A free plan will also help you pick a platform that you ultimately want to pay for down the road.
In this guide, I’ll show you the best free website builders on the market today. I’ll explain what you actually get for free, and what features require a premium membership.
The Top 12 Free Website Builders
All website builders off… Read More