Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and […]
The post Magical Words That Sell: How to Build Trust in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.
Posted by RuthBurrReedy
Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the boxes for both man and machine?
In today’s Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans. I’m Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild, a boutique technical marketing agency specializing in technical SEO and advanced web analytics. I recently spoke at MozCon on a basic framework for SEO and approaching changes to our industry that thinks about SEO in the light of we are humans who are marketing to humans, but we are using a machine as the intermediary.
Those videos will be available online at some point. [Editor’s note: that point is now!] But today I wanted to talk about one point from my talk that I found really interesting and that has kin… Read More
We’ve all been there…
That sinking feeling after you’ve just pressed ‘send’ on your latest email marketing campaign, only to realize there is a glaring mistake and no way of turning back the clock.
Your first instinct may be to quickly scramble a follow-up email together and mitigate the risk of things snowballing into a bigger problem. But flooding your recipients’ inbox with a series of rushed and clumsy apology emails is likely to send your unsubscribe rates soaring, and therefore do even more damage.
Marketers are pretty brilliant, but we’re not infallible; everyone is capable of having a bad day at the office.
Some of the more common email marketing fails include:
Typos and spelling errors.
Sending a test email by mistake.
Sending an email to the wrong subscriber list.
Incorrect/missing basic information such as dates, names, or voucher codes.
Broken links or incorrect links such as sending the user to the wrong landing page.
Misjudged content which is offensive or insensitive.
Sharing private or personal data with the wrong party.
We’ll take a look at each of these potential pitfalls in more depth and how you can recover from t… Read More
Posted by FeliciaCrawford
Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords?
There’s plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It’s a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do [insert cool and helpful thing here] — they had no idea!
Well, let’s remedy that! Starting with today’s post, we’ll be publishing a series of quick videos put together by our own brilliant SEO scientist (and, according to Google, the smartest SEO in the world) Britney Muller. Each one will highlight one super useful workflow to solve a keyword research problem, and most are quick — just under a couple of minutes. Take a gander at the videos or skim the transcripts to find a workflow that catches your eye, and if you’re the type of person who likes to try it out in real time, head to the tool and give it a spin (if you have a Moz Community account like most Moz Blog readers, you already have free access):
Follow along in Keyword Explorer
1. How to do general keyword resear… Read More
42% of the world’s population actively uses social media, with over half of these individuals researching products on social platforms.
For small, medium, or large businesses… social media is a big deal.
But the way we interact and engage on social platforms has changed rapidly in recent years. The speed of content distribution has increased, the attention spans of your customers have diminished, and their expectations for a real-time response have reached unprecedented heights.
Put simply, the average social media manager is juggling dozens of priorities, tasks, and initiatives, all of which add up to something stressful and overwhelming at times.
The answer?
Automating as many mundane and repetitive tasks as possible so you create space for the impactful elements of social media marketing.
Enter Agorapulse…
(Read on to discover how I publish 3,600 Tweets a month without lifting a finger)
What is Agorapulse?