Instagram Brand Collab Manager and Pinterest Trends Tool

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features […]

The post Instagram Brand Collab Manager and Pinterest Trends Tool appeared first on Social Media Marketing | Social Media Examiner.

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What Are Instagram Bots and How Can They Negatively Affect Your Account?

Even if you have excellent content on Instagram, it could turn into a waste of your time if your posts fail to get real followers and engagement.

While Instagram might not have the largest community compared to other social media platforms, it has the highest rate of engagement, and that is the very reason why a lot of online marketers and influencers are so keen on using Instagram for their digital marketing campaigns.

However, managing your Instagram account to keep it active and engaging every day would take tremendous time and effort. Not to mention the time you need to spend on your other social media accounts as well.

Even social media managers are having trouble managing multiple social media accounts to keep each account engaging simultaneously. In this case, using Instagram bots could be very beneficial since it frees you up enough time for other significant tasks…

But what if I said there’s a better way to grow your Instagram following?!

In this guide, I will teach you how to grow your following with Instagram bots, but also about a better way to grow your fan-base with real followers:

What are
Instagram bots?

Instagram bots are created… Read More

Neuroscience and Marketing: How People Make Decisions

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast. Tracy is a neuroscience marketing expert and the […]

The post Neuroscience and Marketing: How People Make Decisions appeared first on Social Media Marketing | Social Media Examiner.

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Actually Accurate Analytics – Whiteboard Friday

Posted by RuthBurrReedy

Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week’s Whiteboard Friday.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription

Hi, Moz fans. I’m Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild. We’re a technical marketing agency specializing in technical SEO and advanced web analytics. One of the things I wanted to talk about today, Whiteboard Friday, is about analytics.

So when I talk to SEOs about analytics and ask them, “When it comes to analytics, what do you do? What do you do first? When you’re taking on a new client, what do you do?” SEOs are often really eager to tell me, “I dive into the data. Here’s what I look like.Here are the views that I set up. Here’s how I filter things. Here’s where I go to gain insights.”

But what I often don’t hear people talk about, that I think is a super important first step with a new client or a new Analytics account, or really any time if you haven’t done it, is making sure your Analytics d… Read More

Best Online Payroll Services

Historically, payroll has been one of the most complex elements of running a business. Business owners need to make sure that everyone is paid with 100% accuracy, including calculations related to taxes, benefits, and more.

How hard can it be? Well, about one-third of small businesses are fined by the IRS each year because of payroll mistakes.

But modern payroll solutions are changing. The days of faxing wage information to a payroll company and then manually passing out live checks to your employees are fading away.

Everyone wants direct deposit. More businesses are working with remote staff, freelancers, and independent contractors.

That’s why so many companies are switching to online payroll services.

The Value of a Payroll Company

The main value of an online payroll company is simplifying your payroll process. Whether it’s for new hires, contractors, or just weekly payments for full-time employees, online payroll makes things easier.

With online payroll software, you don’t need to hire someone to manage payroll for you. The software takes care of everything, from tax filings to withholding deductions and more.

Another top benefit of online payroll is flexibility. Some companies offer on-demand payments, so your staff isn’t tied to specified pay cycles.

You’ll also have access to your entire payroll system from anywhere.

The 6 Best Online Payroll Services

If you run a quick search for onlin… Read More